I am really surprised at the low rating that this coloring has received. I have used pretty much every L'Oreal hair coloring there is and this is by far the best. My natural color is light/medium brown. I use Blondissimes Extra Light Natural Blonde and this is the first hair color not to leave my hair brassy. It is pretty true to the color on the box which is amazing considering how dark my natural color is. It also comes with a generous tube of killer conditioner. I hope they never discontinue this product. Only downside is that is does have a strong smell.
I used Blondissmes in LB01. Over the past couple months I've been dying my hair to get it progressively lighter over time (trying to avoid the salon and not fry my hair at the same time). The previous two times I've dyed my hair I used Garnier Belle Ash blonde in shade 81 and then 91. I thought I'd try Blondissmes to really kick it up a notch. I bought it and THEN read the reviews, classic mistake. I was a bit weary after reading the reviews on here but I went with it anyway.
PRO #1: It did lighten my hair, although nowhere near the color on the box, but a medium-light golden blonde, sort of yellowy, some streaks are a pretty non-yellow blonde (My hair was previously a dark golden blonde color from the aforementioned dye jobs and a bit yellowy). It's hard to say what color it will be for other hair types/colors.
PRO #2: Nice full tube of conditioner, I loaded it on too. My hair feels soft.
CON #1: It is pretty toxic. The smell didn't bother me too much until I dyed the hair around my face and my eyes literally watered down my face. It mildly irritated my scalp (more than other dyes) and one spot on my scalp in particular, I'm not sure why, but it was unpleasant.
CON #2: There's too many steps! Put on ends, wait 15, put on roots, wait 20, run throughout hair, wait 10. I did follow these steps and I had to take my gloves off and on 3 times which isn't all that easy, but I did it because I was afraid of getting way lighter roots.
Personally, to me the pros aren't enough to outweigh the cons. It felt too toxic to be doing on my own at home. I will not be using it in the future to touch up my roots, particularly because the roots were the worst part (for pain and color stripping). I'd recommend finding an alternative dye, and to look at reviews before you buy! Good luck :)
Well, I feel like I'll be writing a 2-in-1 review. 1) loving this product and 2) hating it. Here's the breakdown:
*Background: my hair is shoulder length blonde (highlights, color) and my roots are darker blonde. I've been alternating color and bleaching, all done at home. I've colored my hair at home for years. My go-to color is L'Oreal Excellence Creme 9 or 91/2 NB. Problem with that is the color was just "flat" blonde. I wanted to go more ash/cooler. I do tone with purple conditioner.
UPDATE: Used this color a second time about 6 weeks after first use; left it on my roots for an hour. Ran color through the rest of my hair, left on for just under 5 min. *Perfect*! No orange root tint, nice overall color. This is a very very light blonde shade but as with any color it's still not going to lift color like bleach so it might not blonde-up darker hair. Color lasts n lasts, very little fading.
Followed the directions for first time using this shade. They're odd directions - apply FIRST to the middle/ends of hair. Let sit 15 min, THEN apply to roots. Leave on for 30 min/45 min. total. Even as I was doing this I thought uh-uh, I should be doing my roots first.
This product turned parts of my hair blue while it was processing, especially on previously bleached areas. My hair wasn't turning blue - just being toned to that ashy/cool color. Glad I was told about this ahead of time or I might of freaked out (just a little).
**Pros: LOVE the color of my hair (middle and ends) with this product! Just the most beautiful cool/ash blonde!!! Catches the light and there's a shine that I've never gotten before with box color. It looks absolutely salon done; just a pretty pretty pretty color. Yah! Also, incredible conditioner and a generous size tube.
Bonus is my hair feels incredibly soft, in great condition. Really after coloring I've never had my hair feel/look this great.
**Cons: Messy drippy application. (I'm used to the ease/neatness of Excellence Creme). *Very* strong smell, plan on mega plenty ventilation when applying this product. Also, this is the first color that I've ever felt on my scalp. I wouldn't say it was burning, but it was a weak sting. This did go away during processing but it was kinda freaky at first. OK - all that would be tolerable except this product, while giving me awesome main color, left my roots orange! I've been coloring my hair for years and this is the only time I've had such orange roots. Ugh. They did seem to fade into more of a blonde after a couple of days. Even so, I did a root touch up (Clairol root touch up 10). Never have had to redo roots only a couple days after an all over color! I checked some Youtube reviews of this product and yup - the same "orange roots" complaint. Very strange.
**The Overall: I love/hate this stuff. The love is the gorgeous color all over!! Just the color I've been looking for! The hate is the strong odor/sting and my orange roots. Honestly, I think the directions for first time application are messed up. Roots should be done first, then the rest of the hair, even for first time. Especially since it's blonde. I'll try this color again and since that'll be a re-color I will do roots first. If I end up with orange roots again, then I won't try this product again.If that's the case I can find a nice ash/cooler color in Excellence Creme. However, I really hope it does work second time around b/c lemme tell you, the overall color is just gorgeous!
My hair is coloured a very light blonde, but my roots are considerably darker, so I decided to pick up a bottle of this hair colour as I've used it so many times before with no problems. I bought the LB01 shade (Ultra Light Ash Blonde) in Superior Preference Les Blondissimes and applied it to my brown roots. It barely made a difference to my hair color, but it burned my scalp so severely that I now have huge red sores on my head and a flaky, crusty scalp! It almost looks like psoriasis on my scalp. It actually bled in some spots!
I've never had this problem before with this hair dye, they must have done something to the formula. It was always one of my favorites, and it always gave me a beautiful shade of ash/platinum blonde. This time it only lightened my roots to a gold blonde, and I have a very sore and painful scalp! Not impressed...don't know why companies have to mess with a good product.
I already have sort of light dirty blonde hair, and I got it professionally highlighted to a very light platinum five months ago. That was super expensive so for a touch-up I went for a package and this one worked well. My roots are a tad brassy-looking after a day, but overall I'm happy with it. I'm planning on dying my hair lilac so I wanted to lighten overall first and this did the trick.
I used the Ultra Light Ash Blonde color for years and suddenly wanted to try bleaching my hair instead. I bleached it a few times and it was fine, but we were having pictures done and my roots were getting pretty bad, so I ran to walmart & bought more of this. I am SO glad I came back to this. I hope I never stray again. It comes out the perfect shade of ash blonde, it has a toner in it so it never looks too brassy (I use a violet shampoo as well), and my hair is so soft!
The only thing that worked on my dark brown hair, even the salons couldn't get it blonde. I will definitely buy this again.
I love this stuff. I use this and the 'light ash blonde' color on my dishwater blonde hair, depending on my mood, and they both work so well, especially when you consider the price. So many light blonde drugstore dyes go brassy, but I don't even need a toner with this stuff, and even when it fades (which it really only does a little bit) it stays a nice cool ashy color. I dye my own hair and am by no means a professional (I'm really bad about it.. I'm not systematic at all, I pretty much just pour all the goop on my head and then work it through with my gloved fingers), and I've never screwed up the application of this, it always comes out looking perfect.
The only thing I dislike about it is the smell, which, granted, it's hair dye, it's going to smell, but even after I wash my hair once or twice, the gross hair dye smell still lingers, and it's STRONG. It gives me a headache.
It also doesn't leave your hair particularly soft or shiny, but hey, it's drug store hair dye. Buy some conditioner for that.
I don't know why this hair color has a low rating, I found it to be perfect for lightening my dark roots and it gave me a very natural platinum color throughout the rest of my hair. I had used my other go-to hair color kit (John Frieda Precision Foam Color in 10N-Ultra light natural blonde) and even though it was excellent, it gave my hair a tinge of brassiness, so I waited a couple of weeks then tried the Superior Preference Extra Light Ash Blonde LB01. It toned down my brassy ends and gave me natural looking roots. I did my roots first, left it on for 10 mins, then applied the rest to my ends, however, I didn't leave it on for the recommended time (45 mins), and only left it in for 30. That was all my hair needed as it was pretty light to begin with. However, my roots were black, and now they are pale blonde. I love it! the only reason I gave it a 4/5 was because it smells nasty, and dried my hair out a bit. But my hair was already damaged from previously bleaching and colouring, so i expected some damage. I would recommend and will buy again.
I have naturally dirty blonde hair, and had been going to hair salons for highlights for the past 10 years or so. I decided to try coloring my hair at home I still had highlights in my hair and about 2 inches of my natural growth in that I could no longer look at in the mirror. So I applied the color to my roots first then worked it through my ends. Yes it did burn a little but on a scale of 1 to 10 it was about a 5 those that have more sensitive skin or low pain tolerance I wouldn't recommend trying it. So I let the color sit for 45 mins or so when I thought it was past the orange stage which is very important. I hopped in the shower and used my John Frieda Toning shampoo (which is a HG product for me) to help take away any brassiness I might have acquired. I got out and styled my hair and was very pleased at how much the box dye lifted my natural color. Its even and not very brassy I'm thinking a few more washes with my purple shampoo and I'll be good to go. There is a picture of my results in my profile.