The colour is great and it is really soft and natural; however, I will not repurchase because it is very tricky to sharpen and you waste an awful lot.
And this is not exactly cheap ( I forgot what I paid for it, but I think it was around £15.00).
update: had to take off a couple of lippies because I am now convinced this was an expensive mistake. It is impossible to sharpen, it just crumbles. The only good thing about it is the brush, but you can get an eyebrow brush anywhere (a small toothbrush is just as good). I do not recommend it. Better to get a powder that you can apply with a brush. This pencil just does not work.
I'm an eyebrow nut, and I'm constantly trying out new products - pencils and powders. I was unimpressed with Wonderbrow, despite the raves here, and I can no longer find Jane's taupe eyebrow pencil, which was the closest thing I came across as a cheap alternative to EL. Counterintuitively, the light color works very well with my black hair and brows - it's the perfect filler. My only gripe, though, is that I go through Natural Brow really quickly, and it's hard to sharpen. That's the trade-off, though, for the perfect texture. In contrast, my Shiseido brow pencils and a double-ended Kesalan Patharan pencil havelasted forever, but they're not as blendable.
This comes in pencil form-nice and soft, excellent for filling brows. Comes in a color they claim is universal called light/medium. I love it! Better than all other eyebrow products I have tried. And I am fixing to turn 52. It is not cheap ($17), it will last awhile and to find a product that does exactly what I purchased it for-it is worth it! Try it!!