I was excited about this product because I tried the liquid foundation but I found the first few times I applied the makeup it was too powdery looking after I applied it. Today I tried it again, and I found how this makeup works best for me: skin that was washed the night before applied with my fingertips. It gave me a flawless face that looked fresh and finished. I would not recommend applying this makeup with a damp sponge or beauty blender. I've yet to apply it with a stipling brush but that will be my next way of using it. Those with oily skin would probably like this best, but I would not recommend for dry or patchy skin without a great moisturizing treatment before applying as it can emphasize dry spots.

after reading all of the great reviews on this finally purchased it. I wanted to love it, and initially i did. but after severl uses i just noticed that this foudation only looks good right after it is applied. It was okay on controlling my oily skin, but after an hour it would make me look sooooo cakey, like a powder and the color selection is terrible. The product looks so much darker in the packaging. So basically i looked like a ghost, it just had a grey overcast. I will not re purchase, so dissapointed in this.

Having used the Boots Firming liquid foundation first, I love this better. This is awesome foundation because it is weightless, silky. And flawless coverage. Stays on, too.

I was frustrated after trying most foundation in sephora and macy's to suite oily skin needs. I read some reviews on this stuff and decided why not? The shade selection is very limited. If you do not have yellow undertones or if you have darker skin, you may have a difficult time finding a shade. At my local target they only had 4 or 5 shades. I am a NC 30, which is not too dark but I do have yellow tones. I picked up blonde and it is the second DARKEST shade there.. Luckily there was a guy there who worked for boots to test it out on me because it looks very dark in the jar! But is very light on my skin. I could go for a slightly darker shade, but this works with bronzer.Make sure to test it out before you purchase. Anyways, this foundation is far better than MUFE Matte velvet and LM silk creme. Loved it...just not too sure about the color selection. It did pretty well with my incredibly oily skin and the coverage is great. I love that it gives a beautiful finish rather than a flat and dull one. I would say try it out!

so far i like this. this is the best coverage and silky.

I bought this product last week from Target for $13.99 in the color 15 Buff. Today was the first day that I could test out this foundation. I was excited to try it because the sales girl that was promoting Boots really sold me and told me that it would counteract my naturally oily skin. So I applied it with my Sonia Kashuk duo fiber stippling brush. After an hour or so after applying the foundation I went to see me boyfriend. Within a few minuted to talking to him he said "Babe you put on too much makeup". He then continued to try to wipe the makeup off of my face with his hand. He said that I looked "powdery" and "unnatural". My boyfriend has never made those comments, or any comments for that matter, about my foundation makeup. Clearly if he thinks its noticeably bad, then it must be. I will be returning this product and I will not repurchase.

Finally a colour for lighter skin shades! It is my perfect colour, after years of looking too orange with the lightest shades of every other makeup brands (even MAC who have a ridiculous number of shades!)
Not only this but it is a gorgeous foundation, goes on sort of liquid and then powdery, makes your skin look flawless! I have slightly dry skin and I think this foundation is on the dry side, but that's OK with me because I think oily foundation ALWAYS ends up looking bad at the end of the day, and if I moisturise properly underneath to prep the skin then it goes on lovely.
I think the pricing is fair as to me, it's much better than the more expensive ones out there.

I have just bought this foundation today. I have just tried it out and I have to say I LOVE it!
I've lived by my MAC Studio Fix Fluid for years but started to feel like it made my skin look too matte and was in search for a foundation that gave a dewy finish. However, after looking all over and reading reviews I found most 'luminous' foundations are for dry skin therefore not suitable for oily/combination skin (mine is combination) as it can make your skin too oily :(
After reading many reviews of the No7 Intelligent Balance Mousse Foundation I finally bought it in New Ivory (which is the lightest shade) and it definitely lives upto my expectations. It gave my skin a smooth finish so bye bye dry looking skin and I kind of feel it that it makes me look younger (this may be due to the fact that this shade actually matches my skin tone and I usually go for a darker shade than my own :l) but also because it locks in moisture I have less lines on my face (e.g laughter lines), as with my MAC foundation my skin would be so matte around my normal/dry areas such as around my mouth that when I laugh the lines would stay.
The best thing about this foundation is the feel of it on my skin. This is the first mousse I have used, but it is oh so smooth on application and it feels velvety to the touch :)
However, it has a couple of downsides. If you smell the product in the tub it does have a weirdish smell but once I applied it to my face I could not smell it on my face at all!
I obviously haven't used it enough to see if it broke me out so time will tell. But my first impressions are very good and I may be visiting boots very soon to get the next darker shade and maybe mix it with the colour I have? - because there is only the choice of 4 shades there is quite a difference from one shade to the next - so 'Buff' would be too dark for me :(
Also, not sure why mine has a white lid? on the website/reviews they all have a black lids so I hope I haven't got old stock :s oh well <3 it too much to care :)
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I have had a lot of foundations woes. It seems impossible to find a foundation that offers good coverage, wont break me out, doesn’t shine after an hour, and is light enough for my ghostly complexion with undertones that are more yellow/neutral instead of pink. I checked out a lot of different brands and couldn’t bring myself to pay for something so expensive that offered me only one of the things I needed. I ran across this on the target website and looked up reviews for it. Almost every review raved about how light and silky this was while still offering medium/full coverage in a matte form that didn’t aggravate their skin. It sounded too good to be true but I thought I would check it out anyways. I went to target and bought the lightest shade new ivory. When I opened the jar it looked like it would be too dark and was sad that I would probably have to return it. I tried it out anyways with fingers crossed that by some chance it would match. The shade actually applied much lighter than what it looks like in the jar and it’s practically a perfect match! After applying it and wearing it I can tell you that I am in love with this foundation. It offers everything I want at a reasonable price ($14). Whats also great is you barely need any at all to cover your entire face with full coverage. I only need to lightly powder now to stay shine free for hours and before I would need to powder again 30 mins later. It also hasn't aggravated my existing acne or broke me out compared to colorstay. The only downfalls to this is because it is matte it can emphasize dryness on your skin, not terribly, but it can still be annoying. I found the same with other foundations before this too. It also only has maybe 4 or 5 colors in the range. Luckily mine works perfectly ( I was using Revlon colorstay ivory before this but it was too pink.)I also enjoy applying this because it feels luxurious, as if I'm applying velvet to my face. I am in love with this foundation and if you are looking for what I was looking for I would highly recommend that you give this a shot

In the past year, I've spent so much money on foundation brushes, mineral makeup, high-end liquid foundations...all in search of natural and believable coverage, and all in vain.
So I was pretty stunned to find a product I loved so much, at such a low price. $13.99 might be a bit higher than most drugstore brands, but I'd been buying Laura Mercier and Tarte at Sephora, so it's a huge step down for me.
I love the glidey, silicone texture of this mousse foundation. It really does spread on like a dream, and the coverage is extremely buildable, so I can apply it more thickly to those areas of my face that need it (I have some dark marks on my cheeks) without any noticeable demarcation or cakiness. I barely need to use concealer with this product, and because it dries to a powder finish, I barely need to use powder, either. (I'll still set my t-zone with a dusting of translucent powder, but that's it.)
My only criticism is the range of colors. Right now I am wearing the lightest shade, New Ivory, which is ok because of my winter pallor, but I already know that this isn't going to work in the summer. And, unfortunately, the next shade up is a really big leap in terms of darkness; there's no way I'm ever going to be tan enough to wear it, unless I'm somehow marooned on a desert island for a few months. This makes me sad, because I'd be happy to use this stuff year-round.

Great product, blends very easily, covers but still looks like your skin, can be layered for a more full makeup look. Velvety finish and stays on all day but almost turns a slight dewy look by end of day which I have no problems with. I use a flat top kabuki to blend and I absolutely love this foundation I wear the shade blond 20 and is a perfect shade. Very nice packaging frosted glass and sleek black lid with gold, plus made in France so its a high quality product.

I wear and try a ton of different foundations, but this is my first mousse. The packaging is a frosted glass jar with a shiny black lid, very Chanel-esque and luxe, especially for a "drugstore" brand. It also comes with a small plastic spatula for scooping the product out, so you don't have to worry about unsanitary fingers in the jar, or not being able to reach the last bits of product. I bought New Ivory, which is the lightest shade. The foundation itself is lovely - a very thick, spongy, creamy mousse that dries to a velvet finish. Medium coverage that can be built. This gives a "flawless finish" look that would work nicely for a vintage or pinup look. My skin tends to be dry, but this foundation works for me because I exfoliate and moisturize religiously. I don't use a primer underneath, and this gives a lovely finish that lasts all day and stays matte. In my experience, you need to use a synthetic flat top brush (like ELF flat top powder) or a sponge. I've tried stippling with my MAC 187 and my ELF stipple brush, and it looks streaky and doesn't blend properly. The foundation isn't liquid enough to truly stipple, you need to"buff it if applied with a brush. The price is a little high for a drugstore brand (around $13-$15), but about the same as some L'Oreal foundations and still much cheaper than Makeup For Ever, Lancome, or MAC. Overall I am very pleased with this for a drugstore foundation, and I will definitely repurchase.

I've been using only powdered mineral foundation for the last few years (I love Meow; inexpensive and very few ingredients). Liquid foundation makes my touchy skin clog and break out. For some reason I can't explain, I picked up Boots No. 7 Intelligent Balance Foundation Mousse in New Ivory (a very neutral tone). It's amazing. It's thin and lightweight, and it doesn't make me break out but does give me great coverage. It's one of the few foundations that doesn't look like it's just sitting on top of my skin, and it's even better with a little moisturizer mixed in. I'm not thrilled about dipping into the foundation jar (not sanitary) but I'd absolutely buy this again.

I didn't know quite what to expect when I purchased this. Even though it is called mousse, when I first felt it on my face it seemed more like a powder. When you spread the product evenly across the face THEN it feels like mousse. The transformation is really cool. I like this because a thin film covers very well and looks natural. It is also easy to have a more dolled up glamorous look if you put on an extra coat.
The shade matches my skin perfectly (I am number 20 "Blonde"), but I think I was just lucky. There are only 6 or 7 shades total offered in this line. I am the second to the darkest. I think the darkest shade is called "roasted almond" or something similar.
BIG +: usually mousse texture foundations rub off easily and transfer onto clothes...this one doesn't do that! YAY
Also, the price is really good because it is one full ounce (other drug store brands and department store brands as well are never one ounce. They are usually between .3 -.6 ounces)so this is a steal for $13.00.

My everyday routine is quick and easy with MMU, but there are times when I want a more finished look. I've tried a variety of foundations in the past few years to see what will work on my now-menopausal skin. This Boots mousse is the hands-down winner! I bought New Ivory and got fabulous results buffing it on with an Ecotools brush. I used it the other evening for a semi-formal event and was very happy with the coverage, feel, and wear. Thanks, MUA reviewers, for your helpful feedback -- it steered me to a reasonably-priced product that works beautifully for me.

BEST non mineral foundation I've ever used! Seriously! For $14 I have amazing coverage, a matte finish and a perfect skin tone match. It has a very smooth, velvety finish. I apply it with my ELF Studio Powder brush and buff, buff, buff! I absolutely LOVE this foundation. In fact, I'm using it instead of my usual HG EDM as EDM is reformulating their intensive base, thus it's not available. It can accentuate dry areas, so beware. Also, the shade is darker in the jar than in reality, so make note when trying to find your shade. I made the mistake of getting Buff the first time and it was way too light even though it looked perfect in the jar. I went back to Target and got it in Blonde, which looked too dark in the jar but ended up a perfect match on my skin. It's great with a primer - stays on all day. I love the packaging but can see how it could become a problem in terms of getting all the product out, but that's what the little spatula is for. I am absolutely going to repurchase.

It's my first time to use a mousse-like foundation, and this one really worked amazing for me! I love the finish, it has a satiny-feel and is also matte at the same time, which I love! It lasts all day too! It didn't oxidize or change color throughout the day. I didn't need to touch up! Wow!!! I have to give it to Boots! I have their lifting and firming foundation, as well as their Stay Perfect foundation. I give them all 5s! Such a great brand, and affordable too!

Beautiful coverage, love this foundation.

This stuff doesn't last more than an hour on my face. The last time I wore it I was only hanging around the house so there is no reason why it should have rubbed off so quickly. Such a shame because it glides on so smooth and looks great for such a light foundation. Unfortunately this is one for the trash.

I have been using this foundation for a couple years now and love it. I have really oil skin and this will actually stay in place for more than an hour. It also covers incredibly well. And it's easy to layer for more coverage. I have a lot of redness and acne/acne scars and it covers them all up! My face always looks amazing after I put this on. In fact, the first time I wore it, I came into the room where my husband was and he said my "skin" looked really good. Not my MAKEUP. Which was awesome.
This does tend to separate a bit after a few hours because my skin is so oily, but if I blot with a tissue, it looks just fine. I'd imagine people with skin not so crazy as mine would be able to wear this all day and have it look flawless.
The only thing I don't like about this stuff is the packaging. It's hard to get the last bit of foundation out from under the lip of the jar, esp. with the little plastic scoop they give you. Other than that, this stuff is the best!