It is highly pigmented for a lip gloss. Very thick too. It goes on so dark. It might as well be a wet lipstick. I do not expect that much color for a lip gloss. It is way to dark for my fair skin tone. It looked much prettier in the tube and on my hand whem I swatched it.

Hands down...the WORST lipgloss I've ever used!! The texture of this gloss is very thick, gritty, and uncreamy. It went on a very, very dark brown. It looked like I had slopped mud on my lips. Ew! And to make matters worse, when I talked, this glossy goop of a mess went all over my teeth! Not a flattering look! I quickly wiped my mouth rid of this crap and returned this awful product to the store I bought it at!! :/