Wow, did Wet & Wild get better or what?? After thier package revamping, this product seems to have been reformulated as well. It could be in the same leauge as MAC lipsticks (sans the vanilla scent).
Anyways, this is a pretty muave-pink with pink shimmer. There is NO smell whatsoever, and it applies quite smooth. It looks very nice on a cool skintone, I'm not sure about warmer skintones. I like this for a somewhat nuetral lip, so I would buy this again.