This is a very traditional cover stick from Margaret Astor. It is however not only traditional, but great too! It is very creamy and soft, but not runny. It covers well both dark circles and blemishes, and keeps the skin soft. The color 001 is the lightest of 3 or 4 shades, and a perfect match to my cool toned ppp complexion. The package is the regular lipstick style, and the tube itself has the color of the concealer. Quite convenient actually. As this is also cheap, there is nothing not to like! There is no reason not to (re)purchase this.