Drop dead gorgeous, extremely rich and vibrant wine/berry red. The formula is really lovely. It only gets a 4 lippie rating because while it's beautiful, this colour was really too vivid/garish on me (NC30/35) for my taste. I think if you're darker or paler than me, this would look amazing. The staying power was really good, and the formula was very creamy and not drying at all. If you can find a colour you like, this lipstick is awesome and quite inexpensive.