I use this daily in my salon and weekly at home. Not only does it work wonderful but it smells heavenly. It is very gently to the hair but works amazing to help purify hair. It is one of the only things short of bleach that I have used to successfully lighten Pravan Vivids hair color from my blonde hair.

This is the most gentle clarifying shampoo I've found. I use tons of products in my super fine, waist length, highlighted and permed hair. I use this 1x/2 weeks and I notice my hair is clean but not stripped.