Absolutely my favorite color when dressing up or going on a special occassion. It's wonderful on brown skin...not too red and not too purpley like some shades can be. When I want to tone it down I apply MK Raisenberry over it for a beautiful frosty look.
I found a replacement for the long-lost Lancome "Cerise Vernis" (which I saw on Ebay and no way am I paying so much for dc'd lipstick.) This is a true berry red, somewhat deep but not so deep that it is scary. I normally wear lighter colors of lipstick, but somehow I can wear darker MK shades with ease--probably the light frost or shimmer. The lipstick lasts well and looks good with liner and a bit of natural gloss.