This is a positively beautiful golden color, and is stunning on brown eyes; I use it when I feel like spicing up my go-to brown eyeliner. Highly pigmented and long-wearing. I have no complaints about the product itself, and I will most likely continue to purchase.

My only complaint is regarding how expensive this is. And this considered, it would be easier to stomach the price if the packaging were a twist-up tube. Sharpening this pencil wastes more of the expensive product. Still, I'm pleased with the quality.

I got this on sale so I didn't pay the expensive $17 price tag. This is a good sized eyeliner and I definitely want more colors! I have Zero and Ransom. All wonderful! Baked is an excellent color to use on the waterline! It makes my eyes look bright and awake. Really pretty! It doesn't stay all day on the waterline but I'm not sure what eyeliners do! I reapplied twice within a 13 hour period. I didn't NEED to, I just wanted it to look flawless all day. :) I wear this with shimmery neutrals and it really just gives your face a pretty glow. I would definitely recommend!

I got this as part of the Best of Baked set, with eyeshadow, primer potion and the glitter eyeliner. I love this colour, I use this as a daytime colour when I want a natural colour day. This doesnt budge, and looks lovely and different, and not as in your face as black :) Will repurchase once Ive ran out!

BTW my first rewiew ever.
I have bought this on ebay so what i payed is less than what you would pay normal retail.
I have yet to try them but first impression is rich and creamy colours.
I have it in baked and bourboun and both seems to be colours i will use a lot.
I think these will stay nicely on with a primer or setting powder but will update you on that after i have used them more.

It's a great pencil. All the 24/7 pencils are great! Beautiful bright colours, glides on like a dream and stays on all day. But I just don't know how to use this colour! Baked looked beautiful swatched on my skin but on the eyes, it just kinda disappears.... I had thought Binge would be a more difficult colour to wear but to my surprise, it was Baked that was tough. I would still get the 24/7 pencils, but just not in this colour.

Love this shade. It's alot like MAC Romp e/s which I used to wear as eyeliner. Baked gives the same gorgeous but subtle look. It's a bronzey golden brown but doesn't look reddish(I hate red browns on me). It looks so good with blue eyes.

Without a doubt, UD Eyeliners are the best I've used so far. It stays on without smudging (even w/o use of a primer) and maintains a beautiful bronzey color all day long! I love using this eyeliner to make my eyes appear brighter.

i originally wanted to buy MAC's 'powersurge', but then i saw this in Boots, and got this instead because i had heard a ton of good things about these pencils and i have always longingly swatched Baked eyeshadow but never bought it.
i wear this on my inner and outer corners as well as my inner rims.
firstly the colour is a true bronze gold. very pretty and flattering. however what surprises me most about this, is that in spite of being almost a true gold, this still really manages to define the eyes as a liner. (my skintone is medium fair) i always make sure to wear this with a primer/base too.
i have brown eyes and i can honestly say that this really really brightens up my eyes and eye colour and makes my eyes look a lot more radiant. a lovely liner for spring/summer or when you are MISSING spring/summer!
glides on perfectly with instant pigment and stays on my skin and inner rims fairly well, however, the only con is that it needs constant sharpening due to its soft consistency.
would buy again and highly recommend as its just such a low maintanance, instant pick-me-up product and such an uplifting alternative to blacks and browns.

I love this colour :) it's a lovely warm bronzey gold that looks great on my cool grey/green eyes. I apply it on the top and bottom lid and also on the waterline and it is pretty yet subtle, especially when the light catches.

Gorgeous color! It's warm and subtle, but noticeable ... just very, very pretty. I use it on my waterline, and I think it'll get a lot of play this summer. I can see it being absolutely lovely with a tan!

I'm on my 2nd or 3rd Baked pencil. Love it - it's beautiful. I have greenish-hazelish eyes. I use Baked on my lower waterline and lashline and it makes my eyes really beautiful and distinctive. The 24/7 eyeliners are the best on the market, and Baked is a great color.

GORGEOUS.
Seriously. It's perfect. Beautiful color, just the right amount of shimmer...
I was concerned about getting it because I HATED the 24/7 eyeliner in Zero (black), but this one doesnt smudge or melt! I even applied it on my entire eyelid, and it didnt budge.

The application on these eyeliners is amazing! Love the color, pretty copper, and goes on so perfectly.
Will definitely go back to these eyeliners

Gorgeous color, but it migrates all over my eyelid after a few hours - even with primer. When I use this up I'll pick up the eyeshadow instead.

Love these pencils. Baked makes my blue eyes "pop".
Baked, Lucky and Bourbon are my favorite shades in this line.
All perfect for blue eyes!

This is my first Urban Decay 24/7 eyeliner purchase. Now I know what everyone was talking about! It really is super creamy and glides right on with no tugging! I've never seen a pencil so effortless. I almost think it is too soft.

Unfortunately, the color is definitely not for me. Too metallic for me at 40, and too light. I never expected the latter because I have very fair skin, but the gold/orange/copper (whatever!) color doesn't really show up much on me. I really like bronzes, this was too light--not enough brown (if that makes sense). It makes Bobbi Brown's "Bronze Shimmer" gel liner look super tame! It's going back. Too bad I won't get to see whether it wears all day on me. Oh well.

Can't get enough of this one. I use it to create various effects : as a liner, on my water line, under my bottom lashes, in the inner corner... It works like magic to bring light to your eyes!... Just play with it! I just bought my second one and it won't be my last one!!

This is super-chic, as Michael Kors would say. It's a LOT more interesting than the boring (IMO) Bourbon, and not quite as glittery as the delectable Honey but with my PPP cool-to-neutral skin, dark golden-brown eyes and hair, it is perfection--a very sexy, subtle slightly glittery bronze=y brown.

I absolutely love this color! I have dark brown eyes and even though this color doesn't show a precise line of color on my waterline, it adds a soft warmth to my dark brown eyes. It also looks gorgeous on my eyelid smudged with the baked glitterliner over it.

I have four of these liners and I've discovered that the lighter colors work well on me, especially under the eye. Beautiful color, goldy/browny/bronzy tone that is deliciously metallic, something of which I never tire. Lasting power and ease of application has been discussed here already and I agree wholeheartedly that this is a fine piece of eye makeup workmanship. I also own stash, lucky and bourbon.