I used to love Smashbox liners until they came out with the new Sheer lip pencils and now these lip pencils seem rather dry and tugging in comparison. They are soft in comparison to some drier lip liners but i just now prefer an even smoother formula. Smashing Transform is a dark reddish plum color. ITs is much too pink for my NC30 complexion. Pinker than Deep Mauve. Retails for $14. Not my favorite anymore so I wont be repurchasing this formula anymore.