I got this product for 50% off. At first, I was really excited and happy to have got it (especially for the price I paid). This stuff smells amazing....in the bottle. I noticed when I put it on my dry hair, it took a bit to soak in, and once dry smelled like old milk. Also, wasn't a fan of all the sparkles it left behind on my skin. Because I'm always on the go and use products in my car, I can't always wash my hands immediately. However, once the product soaked in my hair, I did notice it was sooooo soft. My hair stayed nice and straight as well. It's a great product. I really want to hate it, but I can't. The smell still bothers me, and so does all the sparkles... But who can't look past that for a product that does what it says!?

Bought this yesterday after reading so many good reviews. My hair is naturally very shiny and voluminous. The only product I use in it is after straightening to tame fly away hairs on top of my head due to extreme heat of the straightener, as well as to add texture and to reduce staticy hair. So far I haven't noticed a difference. I still have hope in this product so I will keep using it and update. I have used it twice so far both on dry hair. As for the packaging it's not practical. I will probably have to saw open the bottle in order to get the product out of the narrow end. Dont like the smell, it's very childish but can learn to live with it if this product ends up working on my hair in the future.

I havnt bought this yet, but once I run out of my Rockaholic serum I will be! My hairdresser uses this on my hair every time I visit and I love what it does to my hair! It smells utterly divine too! Cant wait for my next hair visit :D

This is such a great hair product, smells delicious and gives hair a gorgeous shine, I also find for me it adds texture through the length of my fine hair. I find I can never use too much of this product unlike serums, and use it on wet or dry hair for different effects.

i would repurchase this product. i have actually bought 2 from ebay for the price of one, and i am glad i did because it is a great product.
it does smell like strawberries, and when put into my dry hair, does make it alot softer with the right amount of shimmer. It really does smooth (better than other smoothing products like redken smooth down treatment and matric biolage smoothing cream)
my hair and tames frizzyness. i have wavy brown hair that is very long. i find this also seals my cuticles and when i curl my hair, adds a nice shine!
the packaging tends to annoy me, the bottle is hard to squeeze and i can tell if i drop it, the lid may crack or even break off.
i reccommend this product to anyone who wants to tame frizz and have softer more manageble hair

Love, Love! This product is my hair crutch. I've already repurchased. The smell is so lovely, a sweet Strawberry. The glitter just adds to the amazingness, I love that it is noticable in the sunlight. I have very dry course hair that I am constantly coloring and pulling straight. I use this in my hair wet and dry. It's a noticable difference if I don't use it. Makes my hair managable, soft, frizz free and never weighed down. Because of how awful my hair is I have to use quite a bit, but bottle still lasts me months. Don't care for the bottle, I feel it robs you of more product.

I love this - it's the only shine product that actually seems to make my hair truly shinier. The mica in it shows up subtly but noticeably in my straight, dark brown hair.

It has a lovely strawberry scent, I certainly don't agree with one of the other reviewers that it has an ammonia smell...

My last bottle, however, cracked when I was halfway through it, and I had to throw it away because the product was drying up and spoiling. Don't know if that was my fault, or if the bottle is just bad...

It seems to last forever, but I don't use it every day. All I know is that I love it, it has a great smell and a great effect, it doesn't make my hair greasy, and the shine is noticeable.

I loooove this cream! It has shimmer particles in it, which kept me from buying it for too long time! But they aren't visible at all, perhaps only on your hands. It smoothens ans softens and adds shine to my hair. I've got thick, frizzy hair. I've tried the moisturizing serum of S-Factor, which I think is lighter than the Smoothing lusterizer, by the way. I hope this review helped you!

This product is absolutely AMAZING! I use it as a blowdry lotion and the results are great, silky soft and shiny hair, just what i was looking for. It's even better because it smells like strawberries and cream too. I know it costs quite a lot of money in the US but in the uk its not that pricey, i'm definitely going to be repurchasing this product :)

Who can say no to beautiful shiny, smooth hair?!

This S Factor line is purely AMAZING.
It's worth the price, take a splurge on it because you only use a little at a time.