Dior lipstick is so luxurious and smooth, I love it. Other reviewers have mentioned that Dior lipstick makes their lips dry; I don't usually find this but I occaisionally use a flat lip balm (labello) underneath. The fragrance is nice, and the texture is nothing less than silky. The packaging is typical Dior-style navy and gold. I like that the tube is hexagonal in shape because when I am rummaging around for it in my bag, this sets it apart from my other tubes of lipsticks. The packaging makes the tube quite large though, quite large indeed. I should mention the colour: Nice, pinkish beige....try it before you buy. One lippie off b/c packaging could be more divine.

30 A.M what a cool name. Anyway, its a soft rosey coral colour so delicate and the texture of the new Rouge Velvet is like buttah!