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3.6

71 reviews

67%
would repurchase
4.0/5
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price range

description

ingredients

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Reviews

Reviews


5.0
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8 years ago

I love this toothpaste. I am an avid coffee drinker AND a smoker (pack a day...yes I know it's awful), and with this toothpaste my teeth don't show it at all. My teeth are super white. People...

About reviewer (3 reviews)

Age19-24

SkinCombination, Medium

HairBrunette

EyesHazel



4.0
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10 years ago

I like this version of "Vivid" although I don;t see a huge difference from a whitening perspective. It tastes OK - and is not overly strong (minty). Mid-priced.

About reviewer (2544 reviews)

Age44-55

SkinDry, Fair, Cool

HairBrown, Wavy, Fine

EyesGreen


5.0
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11 years ago

I've been using this toothpaste for over a year now every day, twice a day. I can definitely say that my teeth are looking whiter than they did last year. I don't have problems with sensitivity...

About reviewer (69 reviews)

AgeUnder 18

SkinDry, Fair-Medium, Warm

HairBlack, Straight, Medium

EyesBrown


1.0
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11 years ago

I was wondering why my mouth and toungue tingled and felt numb after brushing and now after reading reviews, no i know that I am not crazy!!! will never use again!

About reviewer (1 reviews)

Age36-43

SkinNormal, Medium

HairBlond

EyesBlue


2.0
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11 years ago

Before I begin my review here is a little back-story on my smile... I am a non smoker, only enjoy coffee drinks occasionally, not a huge red wine drinker and I try to drink anything that might...

About reviewer (2 reviews)

Age25-29

SkinOily, Tan, Warm

HairBrown, Relaxed, Fine

EyesBrown


1.0
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from

12 years ago

I have used whitening products many times, mouthwashes, toothpaste, and whitening strips. The whitening strips do make my gums sore and my teeth sensitive but not to excess. But after using this...

About reviewer (1 reviews)

Age56 & Over

SkinDry, Medium

HairBrown

EyesBlue


3.0
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12 years ago

Okay, so I'm probably jumping to conclusions about this toothpaste but I want to see if it's just me or not. I'll be completely honest, for awhile I haven't been paying as much attention to my...

About reviewer (1 reviews)

Age19-24

SkinNormal, Olive

HairBrown

EyesBlue


1.0
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12 years ago

I paid way too much for this not to work. It didn't whiten my teeth, or freshen my breath, or make my teeth feel super clean. I used the whole tube with no results. Waste of Money.

About reviewer (36 reviews)

AgeUnder 18

SkinCombination, Olive

HairBrown

EyesBrown


3.0
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12 years ago

Fine as a toothpaste, but does nothing for whitening and seems to run out quite fast. I do like this better than Colgate Total which just never left my teeth feeling very clean. But I want a...

About reviewer (36 reviews)

Age25-29

SkinSensitive, Fair, Cool

HairBrunette, Curly, Medium

EyesBrown


2.0
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12 years ago

I used this toothpaste about a year ago. I didn't really notice a difference in whitening. It cleaned my mouth & freshened my breath well, but that's what every toothpaste does. It wasn't a bad...

About reviewer (393 reviews)

Age19-24

SkinNormal, Fair-Medium, Not Sure

HairBrunette, Other, Other

EyesBrown


5.0
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12 years ago

This is one of the best toothpastes out there! After they discontinued my Colgate pro clinical whitening toothpaste, I tried doesn't foam up as much as regular toothpaste so you don't have an...

About reviewer (254 reviews)

Age19-24

SkinCombination, Fair, Not Sure

HairBrown, Wavy, Fine

EyesHazel


5.0
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12 years ago

I've used other toothpastes that claim it will whiten your teeth, but they never had, but this toothpaste has. My canine teeth (like everybody elses) are more yellow than the other teeth, and since...

About reviewer (6 reviews)

AgeUnder 18

SkinCombination, Medium, Neutral

HairBlond, Straight, Fine

EyesHazel


1.0
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13 years ago

Of course, my teeth feel nice and clean afterwords... but when it comes to actually whitening my teeth, this product did absolutely nothing. I brush my teeth 2-3 times a day for three minutes at a...

About reviewer (5 reviews)

Age19-24

SkinCombination, Olive

HairBrown

EyesBrown


4.0
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13 years ago

I brush my teeth twice a day but it didn't make them any whiter. I like the freshness it gives my mouth though.

About reviewer (145 reviews)

Age25-29

SkinAcne-prone, Fair-Medium, Not Sure

HairBlack, Straight, Coarse

EyesBrown


1.0
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from

13 years ago

I was really super excited to have bought this product, thinking that my teeth would finally get a little whiter. I have tried so many products that have failed, but after reading so many reviews...

About reviewer (2 reviews)

AgeUnder 18

SkinDry, Medium

HairBlack

EyesBrown


5.0
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13 years ago

I bought this in addition to sensodyne pronamal. Anytime you use a teeth whiting product you should use a enamal harding tooth paste as well. This is so that you don't have bleeding gums and...

About reviewer (40 reviews)

Age19-24

SkinOily, Fair, Cool

HairBlond, Wavy, Medium

EyesBrown


5.0
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13 years ago

This is my favorite toothpaste! I've been using it for a while now and I'm really happy with the results. I use this in addition to the crest advanced seal white strips. Would highly recommend the...

About reviewer (208 reviews)

Age19-24

SkinNormal, Tan

HairBrunette

EyesHazel


5.0
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13 years ago

I really like this toothpaste. I pre-rinse with Listerine's whitening pre-rinse, spit it out, then brush with this toothpaste. This combination works very well and gives me a natural looking...

About reviewer (35 reviews)

Age25-29

SkinOther, Other, Not Sure

HairOther, Other, Other

EyesOther


5.0
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13 years ago

I am very fortunate in that I have no sensitivity problems. I use the whitening strips every six or seven n(LOVE them) and then this toothpaste everyday for "maintenance." Never had a problem and...

About reviewer (703 reviews)

Age56 & Over

SkinCombination, Fair-Medium, Not Sure

HairBrown, Wavy, Fine

EyesBrown


4.0
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13 years ago

I have slightly stained teeth but generally they were pretty white to begin with, I've tried some whitestrips here and there, and toothpaste too...but nothing has whitened my teeth as much as this...

About reviewer (23 reviews)

Age19-24

SkinCombination, Fair-Medium

HairBlack

EyesBlack




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