I bought this mascara after trying a sample. This was a while back ago when I was new to make up. Yes it curls but does nothing as far as volume or definition. I expect more out of a $20 mascara. I will never purchase this again.

Pros:
~This is such an awesome NATURAL LOOKING mascara for daytime or school!
~It made my asian lashes look darker, and more defined.
~Best of all, it didn't clump, budge, flake, or go spidery!

Cons:
~It has no curling effect on my asian lashes (unless of course you use a curler)
~It is hard to get off at the end of the day (even the NON WATERPROOF version)
~Didn't add volume.

Great mascara! Curled my eyelashes wonderfully! My eyes really pop. One of my favourite mascaras to date!
Definitely try it out if your considering!

I did not like this product at all. It did not keep the curl but it did give me length with out adding fullness.

The brush is weird. This stuff dries out my lashes SOooooooooo bad!!! And it's too much $$$ especially for a poor university student.

I got this colour in black. I really do like this mascara. It doesn't clump for me at all, it definatly curls and makes my lashes look longer. I would for sure buy this again. The waterproof was good for me, it didn't smudge under my eyes or anything.

Well, I don't know how it works, but this stuff really does curl my lashes. I never wear mascara, but I got a sample of another type of EL mascara and, though this sounds weird, I like the brush so much - so easy and no-hassle to use - that I decided to try the curling, waterproof stuff. So far, it looks great! I have NO natural curl to my lashes, and I also have NO desire to buy a curler, so I'm pleased with this stuff!

I am currently using this mascara- which is fine- but I see no difference whatsoever when comparing it to my previous mascara- (Miss Sporty which cost 2 euros)- and the Miss Sporty one doesn't even claim to do any curling.

this stuff does curl. and I'm one of those people who constantly pinches her eyelids with an eyelash curler. so this is a great find for me. I have thick and long lashes so curling factor was all I was looking for.

I have found that it has clumpy straighe from the tube after about 3 months, but most people would have used theirs up by now so I'm not sure that is an issue. I probably need to go ahead and replace it.

i don't understand why, but it did absolutely NOTHING for my lashes: no lenghtening, no volume, nothing....

but somehow it did manage to clump and smuge like crazy :(

definitely not good value for money - i got way better results with maybelline for almost a 10th of this one's price :((