As a former hair stylist (long ago), I am very familiar with this product. Some of our customers who were too cheap to invest in permanent hair color opted for this temp rinse. I dreaded having to use the darker colors which stained my hands, cuticles, and our then-standard white uniforms. The colors we used most in our shop were Frivolous Fawn (for the customer who wouldn't pay for tint), Bashful Blonde for toning and refreshing bleached hair, and the staple White Minx for removing brassy tones from frosting jobs. Everyone wanted platinum frostings in those days. Fast forward to the nineties. I had switched careers but still did mine and my mom's hair. On a trip to Sally's, I discovered Roux mousse. This formula solved so many issues with the runny formula. It's so much easier to distribute throughout the hair and easier to control. I bleach my own hair and keep a can of Sweet Cream on hand all the time. I love the improved smell, the texture it gives my hair and the ease of application. Of course, it costs more nowadays, but it's still a bargain. Got brass? Don't panic--just go for a violet-based color. As I said, Sweet Cream works for me. When applying, be sparing with it and that will minimize smell and a "coated" look. A little goes a long way. For me, I have also found it to be the best performing mousse on the market. I'd give it high marks across the board except the liquid formula is messy--spray botte would be much better for the watery formula. Also, the mousse is a litte pricy, but I wouldn't be without it. I went back dark brown a couple of years ago and am now going back to very pale blonde. It's a work-in-progress but I'm almost there. My Sweet Creme mousse has been a life-saver and a brass-killer. It's a staple in my collection of hair products. I can recommend it with no reservations.

I used silver lining to get silver hair. It damaged my hair so badly!
I would use it to touch up any brassy spots as some blonds get from time to time, and it worked ok on dry hair. DO NOT USE ON WET HAIR.
It says is for wet hair after showering, but when i put it on my hair started to brake off literally dried my hair to the point where i had to cut 2 inches off. And that was only the 2nd time using it.
Id only use it on dry hair if i had to.
Does give good silver colour though, so one lippie

I have to say this is one of my secret weapons when it comes to maintaining/perfecting that celebrity-esq white blonde.I use the White Minx. I have long hair on the top of my head that I bleach to a pale pale yellow (think the inside of a banana) and then I tone it with Manic Panic Virgin Snow. Afterwards I towel dry, pop a dime size amount of this in my hair, and blow dry. Fantastic. I always giggle that the bottle says 15 applications because I probably get 10 times that. Some people say this dried their hair out, but I find it moisturizes my hair quite a bit. I'm a total freak about maintaining my blonde hair though. So I use toner shampoos/conditioners, tone every one or two weeks, and use this whenever I shampoo (about every 4 days). SO cost effective. I get a ridiculous amount of compliments on my hair and this is part of the reason why.

I am all for Roux Fanci-Full products to tone down the yellow/orange/red after your toner has faded, it really works. I use it nearly every day in some capacity or another :)

It does tend to dry the hair a bit and make it look dull if you apply too much though.

My hair is platinum /silver. I add some 'true steel' or 'white minx' to my morrocan/argan oil and all of my styling products in general. The oils like argan tend to be yellow to begin with so a drop or two of 'true steel' & all set!

The mousse is great in SMALL doses, it's a very strong hold!

I'd like to know if anyone has other ways of applying it to offset the drying effect :)

This is my temporary life saving product. My hair is going to be re-done because it is supposed to be am ashy blonde but it has a yellow tint to it because the last two people who tried fixing my hair did not use bleach and I just really think that my brown hair needs bleach to make it blonde without any BS. So I use the #52 white minx to cover up the yellow tint and it works!

I bleach my hair blonde at home and use Fanciful Plush Brown in the mousse formula at my roots. It just makes my color look more natural and takes away any brassy tones that can sometimes show up at the root area. I hope they never stop making this stuff!!

I have an interview coming up, but at only 44, I've got a lot of silver in my used-to-be-brunette hair. Although I like it, it may not be the best first impression I could make in this youth-oriented world. So after checking the colors on the Fanci-Full website, I decided to go with Plush Brown. The store only had two colors to choose from, and thank God PB was one of them! I am really impressed with the results. I used about half a bottle on towel-dried, shoulder-length hair. The result for me is a natural-looking medium-to-deep brown and the silver looks like slightly lighter, cool highlights; I love the dimension and am thankful not every strand is the same shade. I adjusted my makeup a little and my Mom is right - I could pass for 35!! LOL

I made a bad hair messup and had attempted to tone blond highlights in a brown color that I didn't realize had red undertones. Fast forward a couple of days, in an attempt to get rid of that red I had colored and stripped my hair a couple of times, and now it was stripped back to allover copper/reddish undertones. It was so damaged and porous by this point that I was afraid it would break off, but had to get rid of that awful coppery red. The mousse in Black Rage covers it well, and now it just looks more like a normal brown toward the ash range. I tried some of the colors in the ash brown range like Plush Brown, but they weren't strong enough to cover the hideous copper that looked like a bad Grecian formula rinse. But *sigh of relief* the Black Rage works and I'll continue to use that and apply periodic Aphogee protein treatments until my hair is strong enough to color again. It does stain hands blackish and the stain in your cuticles remains even after washing, so you may want to use gloves.

I lightened my hair by many shades for many years. The Roux Fanci Full rinses were a big help when I needed toning after a brassy dye job and didn't want a permanent color.
Now I have darker hair and bought this product in the "Plush Brown" color to carry me through the fading period between dye jobs.
It definitely gives you a sheer wash of color over any fading or brassiness, but I only use this if I am doing something special and want to LOOK perfect because I know I won't smell perfect or feel perfect. That is to say, I find the prominent, chemical odor of the rinse to be off-putting...like an old-fashioned "beauty parlor" of the 1970s. The color-coating on my hair feels dull and weighty to me...I don't think it is noticeable to anyone else, but it's just my personal preference to have my hair to feel really light and UN-product-y.
So...is Fanci-Full effective in providing a light, sheer wash of color? Yes, it is.
Is it a product I get excited about and want to use every day? No, it is not.
It is a something I keep on hand and use only on an as-needed basis.

you know...if this product didn't work so well, i would not bother with how much of a pain in the butt it is.
i've used it before when it was a more watery formula and i just dug out a bottle that i bought i don't know when. it either thickened from sitting for a long period of time, or people were NOT kidding when they said they changed the formula.
with the thicker formula, the packaging is TERRIBLE! it's impossible to squeeze the stuff out of the bottle and your hands start getting tired/slipping, it's a hassle.
someone else recommended this, so i'll say it again, use a tint brush & bowl! trust me, it's a lot easier! you can use the brush to get your roots and if you have long-ish hair, you can just dip your ends in the bowl.
this stuff does leave a nasty residue in your hair if you're not careful, and i can't for the life of me understand why it's so drying. i did figure out how to fix the dryness though;
i blow dry my hair and when my ends are just slightly damp, but almost dry i take a very small bit of Moroccan Oil and lightly run it through the ends of my hair, gradually working up the shaft but avoiding the roots. this seems to have taken care of most of the drying effects.

despite all this, i can't deny that it works. i'm using the shade "Ultra White Minx" and it has taken my very pale yellow platinum blonde hair to white/silver. it's just what i wanted and a great substitute until my Joico "Color Endure Violet" system arrives.
i need to work on applying it more evenly because there are some patchy spots that i'm not fond of.

overall: it does what it says it's going to do, but depending on your level of patience you may decide that it's not worth fighting with it at every turn.