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3.4

59 reviews

64%
would repurchase
3.8/5
package quality

price range

Reviews

Reviews


3.0
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4 years ago

Did not like it. It fired my hair and made it dry. But it did its job and lighten my hair.

About reviewer (4 reviews)

Age25-29

SkinVery Dry, Medium, Not Sure

HairBlond, Straight, Medium

EyesBrown



4.0
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7 years ago

I am genuinely surprised how pleased I am with this product. I swore off boxed dyes years ago, and I have been missing out. This was an emergency purchase, usually I use Wella bleach, 30 volume...

About reviewer (248 reviews)

Age30-35

SkinSensitive, Fair, Neutral

HairBlond, Wavy, Medium

EyesBlue


1.0
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7 years ago

I just used Born blond Maxi, followed directions exactly and left it on my light brown hair for 60 minutes. My hair is now carrot orange! I will have to go buy a medium brown dye now to cover the...

About reviewer (1 reviews)

Age56 & Over

SkinVery Dry, Medium

HairBrown

EyesGreen


3.0
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8 years ago

It's bleach. Of course it will not turn box black dye platinum blonde or anything, but it's a pretty strong bleach. Obviously you'll need a toner after. This stuff bleached henna out of my hair. It...

About reviewer (389 reviews)

Age36-43

SkinCombination, Medium, Cool

HairBlack, Straight, Fine

EyesHazel


2.0
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9 years ago

I walked into Walmart, and me being me, I had to look at the hair dye. I usually dye my hair once a month, and I usually dye it very unordinary colors (blue, bright red, pink, purple, etc.). The...

About reviewer (1 reviews)

AgeUnder 18

SkinOily, Other

HairOther

EyesGreen


4.0
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9 years ago

My hair is naturally a very dark brown and I've been slathering brown / reddish dyes on it for years. This year I decided to go lighter and was thrilled when I found Born Blonde Maxi at my local...

About reviewer (1 reviews)

Age30-35

SkinCombination, Fair-Medium

HairBrunette

EyesGreen


2.0
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9 years ago

I was very excited to find a hair dye that claimed to dye black/dark brown hair to bleach blonde. I waited 24 hours after washing my hair to dye it. Followed the instructions very exact, even left...

About reviewer (1 reviews)

AgeUnder 18

SkinOther, Other

HairOther

EyesOther


5.0
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9 years ago

Best bleach I've found to get my naturally very dark brown hair to lift to a pale blonde with no yellow. Be sure to look on the box and get the Born Blonde Maxi for dark blonde to black hair. The...

About reviewer (1 reviews)

Age25-29

SkinNormal, Tan

HairOther

EyesBrown


5.0
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9 years ago

I LOVE this dye. But when I do my hair my roots are a little yellow then the rest of my hair. My natural hair color is a dark blonde. I've been using this dye fot years. But I was wondering if...

About reviewer (1 reviews)

Age25-29

SkinCombination, Medium

HairOther

EyesGreen


5.0
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10 years ago

This DOES work but if it turns out TOO yellow you either didn't leave on long enough or you need a stronger bleach. HOWEVER it most like is that YOU SHOULD tone it after you lift the color to pale...

About reviewer (7 reviews)

Age44-55

SkinNormal, Fair-Medium

HairBlond

EyesHazel


4.0
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10 years ago

I don't see why everyone is hating on this product. Its either you guys do not know how to bleach your hair, or youre all just stupid. Its bleach. It does what it says it does, and lift colour. Ive...

About reviewer (1 reviews)

Age19-24

SkinNormal, Olive

HairBlond

EyesBrown


4.0
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10 years ago

So I just bought this hair lightening kit? Is it good? My hair had been dyed many times and then I let it grow out to the my natural hair which is a medium brown and I have natural red tints...will...

About reviewer (1 reviews)

Age19-24

SkinNormal, Medium

HairBrown

EyesBlue


2.0
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11 years ago

This bleach sucks, I've used it twice. Once to take my hair from black told gold coppery orange, and just now to bleach over top of already yellowy hair and it did nothing it didnt lift it at all,...

About reviewer (9 reviews)

Age19-24

SkinNormal, Fair

HairBlack

EyesBlue


4.0
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11 years ago

I have been buying this for years, and use it to strip my hair of color before dyeing it the color of my choice. Remember, people, this is a BLEACH, not a hair dye. I naturally have very dark brown...

About reviewer (7 reviews)

Age30-35

SkinCombination, Fair, Warm

HairBrunette, Straight, Other

EyesBrown


4.0
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11 years ago

I think the negative reviews on this product are just people that don't understand what this product actually is..... This is a hair bleach! It's not really meant to produce perfect blonde...

About reviewer (47 reviews)

Age30-35

SkinNormal, Fair-Medium, Warm

HairBlond, Wavy, Medium

EyesGreen


1.0
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11 years ago

I bought this product hoping to lighten my already dyed hair, but secretly hoping also that it would help me achieve a blonde look that I've always wanted... Well needless to day I was COMPLETELY...

About reviewer (1 reviews)

Age19-24

SkinCombination, Fair

HairRed

EyesBlue


1.0
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11 years ago

I read the reviews and thought that as some were good maybe I'd be lucky. Oh no. My hair turned orange. Almost neon orange. I followed all the instructions and it was a complete disaster. I had to...

About reviewer (1 reviews)

Age36-43

SkinVery Dry, Fair

HairBlond

EyesBlue


4.0
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11 years ago

Help Tone Out Yellow Tones! I have naturally dark brown hair. I had it foiled to a really light blonde. I bought this product after reading many mixed reviews. I did the patch test as directed....

About reviewer (1 reviews)

Age25-29

SkinDry, Fair-Medium

HairBrown

EyesBlue


5.0
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12 years ago

Finding the right bleach product is important if you want light blonde or platinum hair. I've been going back and forth from dark brown to platinum for years now. I know that is a no no but i...

About reviewer (3 reviews)

Age25-29

SkinAcne-prone, Fair-Medium

HairBrown

EyesGreen


5.0
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12 years ago

***Buy Toner & Developer*** you will need it!!*** & none of the reviews I read anywhere mentioned Toner/Developer** Before & After I purchased this I searched online for reviews & I was scared...

About reviewer (1 reviews)

Age36-43

SkinSensitive, Fair-Medium

HairBlond

EyesBrown




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