Abosolutely terrible!! Do NOT waste your money on this!
A while ago I dyed my hair blonder than it was naturally, so it was a golden light brown (two or so shades lighter than my normal hair color). I let it grow out and in a long time (two years almost to the date) and the ends of my hair were slightly lighter than the top. It gave me a very natural ombre look. So I wanted to ramp it up because after the years I grew it out the color faded. I bought this and hoped the blonde on the end of my hair would look even brighter than before! I picked out the natural blonde shade Excellence Creme by Loreal due to its high reviews and the color on the box. It was brighter than I wanted, but knowing how hair dye works I knew it would never really get that bright. My sister and I have dyed hair a lot, including ombre on her and a few of our friends so this was no new venture, and we followed all directions. So I only applied the color to the bottom of my hair to do an ombre effect like we have in the past. At first after dying I feared my hair was even DARKER. Then I looked at the pictures I had taken before veruses after to find out THERE WAS NO CHANGE AT ALL. My hair has always taken to every other dye I used, and this is my first dye in two years, so there is no reason it didn't take. Looking even closer the hair is just smoother and healither looking, a bit brassy. If I hold the end up to my roots you can see a difference, the difference of the color I put in two years ago. AWFUL. Do not buy. I'm going back to the store to BUY ANOTHER BRAND. Save yourself the dissappointment and the money.
I have been using this product every 2 months for 5 years now and I love it. (sometimes Target has a 2-pack you can save on) I use it to cover my grays, dying the same hair color as I was born with - medium to dark brown. The hair is never stripped, always silky, and I've yet to have a bad time with it. On the contrary the few times that I've ventured and tried another brand I'm always left disappointed and go back to my trusty Excellence Creme. The one downfall are the gloves, they pretty much suck so I got my own pack at Walmart and use those instead since I color my hair so often.
At home hair color is tricky at best...trying to find the right color/formula is a pain, but I got tired of paying $100+ for dye jobs that left me disappointed. I purchased a box of this and have to say I am very happy with it. Due to a salon mess up, the top layer of my hair was a brassy ginger color, and the underside was dark brown with a thick stripe of black..I have no idea how they achieved this. In addition, I had about 2" of salt/pepper grays growing out. A real mess. I wanted one hair color. I purchased this in Light Ash Brown...hoping at least to get rid of the brassy color. Surprisingly, it did exactly what I wanted. My hair is a soft light brown, with just the slightest hint of copper in the sun. I used the pre treatment for the ends, and left the dye on for a full 40 minutes. It was easy to apply, didn't run, didn't smell bad, and didn't burn or sting. After dying, my hair felt great even before I used the after color conditioner, After, it was like silk. It covered my greys (except those that I missed) and left a pretty, natural color that doesn't look flat or "dyed". My hair was already damaged, but I didn't notice any further damage, in fact, it looks much better. This worked better than I expected and did exactly what I needed it to do. I'll definitely repurchase.
EDIT****I have to say I'm not that pleased with how this color performed. After a couple washings, it developed a strange greenish hue and washed almost completely in couple of weeks. The grays came back along with new growth. I imagine if you want to use this about every 2 or 3 weeks, it would work, however I'm much too lazy for all that trouble. I'll keep looking for something that works.
So disappointed! First off, I did not like the extra step of the "pre treatment" but I applied it to the ends of my hair. After shaking the color mixture the bottle seemed strangely warm.... a little nervous I applied. I didn't prefer the creme texture on my straight fine hair it seemed to not be coating well. Did not smell too bad though and had no itching or burning on scalp. Left on the maximum time for my stubborn grays. Rinsed out fairly easy and conditioner provided was very good. No hair fall after rinsing and combing! now for the bad news... My hair barely looked any different! I had previously dyed black hair that was last colored 6 monthes ago. I used this in the Natural Black shade. It seemed more of a dark brown though and did not cover a lot of my grays!!! Also left my hair very frizzy.... will have to color again in a month. Was not happy and would not recommend this product.
I absolutely hated this dye. It was messy, and hard to use. The blonde ash color turned my hair brassy and left my hair feeling and looking very unhealthy and dry.
i bought medium ash blonde (7.5A) COOLER and it turned my dirty blonde virgin roots orange after 45min. the color difference between my natural color and the one on the box was minute, yet it still messed up my roots. the rest of the hair looks fine but how am i supped to hide roots? am using a blue shampoo to tone it down and it's working but still.. the hair needs a professional fix now so i'll end up spending more rather than saving money. total bs!
Having been coloring my grays for many moons, I usually gravitate towards a semi permanent color but the shade I love just happened to come in this permanent option. I took a chance. I made the commitment. Hey, it’s a great shade, Iced Chocolate, a deep, lush dark brown with loads of depth. Now the real test was how the color performed. Excellence comes with a protector to apply to the ends before coloring so the color does not “grab” to dry areas. This was a nice feature. I generally don’t apply the color to the ends until the last 10-15 minutes of coloring anyway but I felt like I had extra insurance from extra dark ends. And the deep conditioner was okay. My hair was left shiny and I did achieve almost 100% gray coverage. I will keep on using this product as long they make this color or until I get bored with it. Or L’Oreal changes it (which is what happened to the last color product I loved!)
Thrilled! Finally, a drugstore hair color that covered my grays and managed to lift my base color. I've tried to color my hair at home many times with generally mediocre results. Despite all products claiming "100% Gray Coverage" almost all have disappointed in this area. I don't even have that many grays but the few I do simply wouldn't take. I found a box of L'Oreal Excellence Hair Color in 6R (light auburn) in my linen closet last week. Rather than spend upwards of $75 for a single process and blow dry at the salon I went the DIY route. The package comes with 2 applicator tips. One is the traditional point tip for getting areas along hairline. The other is a comb that attaches to the bottle and allows you to cover a wider swath of hair. This really came in handy as I have long, thick hair. The directions say to leave the product on longer for covering resistant grays so I let it process for upwards of 45 minutes. I was very pleased to see that both my roots and grays were no where to be seen once I was done. The color I got was exactly what I wanted as well : a medium copper/auburn shade. I will definitely be reaching for Excellence the next time I color my hair at home which will be more often. Added bonuses: no annoying smell, minimal dripping, inexpensive - goes on sale all the time at the drugstore and coupons are in the Sunday paper on a regular basis.
Its pretty good for a drugstore hair dye and for the price.
I bought Dark brown "G" and i was dying my hair from a medium brown shade +black roots.
i wanted something dark brown but close to my natural hair color but when i dyed it turned like pitch black, jet black with a hint of brown after the first day.
My experience with this hair dye previously is that the color is weird the first two days but after a day or two it gets closer to the box shade.
does dry my hair out and when i rinsed out the dye, did notice more than the normal amount of hair loss. Color was very even, even for the regrowth part
over all i purchased it for 8$, good price for this product however there are tons of products that can do better with similar pricing
i would recommend the feria series in stead, less smell when dying and leaves your hair in better condition than this
check out my video on the dye before and after :)
I had bleached and toned my hair from a level 3 red brown to a level 8 strawberry blonde and after a few weeks I had regrowth and more red tones. I used the colour BB soft light natural blonde and it lifted my hair to a level 9 and its a shiny gorgeous light warm blonde. I love this product and will definitely repurchase. I didnt even have to use bleach on my regrowth!