I believe this is a new-ish color in the Wet Shine Diamonds line. "Natural Power" reminds me a lot of Essie's "Nude Beach", being a sheer, finely shimmery, pale champagne color (I am the queen of this kinda color). Perfect for a polished, understated look but not as boring as a creme formula would be. I think the differences between the two are that the Essie has a very faint greenish iridescence (in the bottle, that is--it doesn't really show up on my nails), is sheerer, and has a thinner formula, is a little easier to apply (though more prone to streakiness). I don't like how long the brush is for these nail polishes, but can deal with it. Cheap at around 3-4 USD and probably something I'll actually use up.