Surprisingly. I thought this would be too purply pink but upon application and a bit of blotting, it looked good! It's a glossy pastel plummy pink. It sounds weird but I know it'll look good for days when you want to look like a dolly. :) More versatile than expected.
I really can't believe I like this stuff, but I do! I've tried several other E.L.F products, and frankly I think they're barely worth the dollar they cost, but this stuff is surprisingly great! It has a very creamy consistancy that I like and it goes on smoothly. It's not super shiny, it has a very creamy finish that feels very moisturizing. The other reviewer said that it goes on really bright on her, but it's not bright on me at all. It's a deep pink, almost purpleish color in the tube and looks fairly subtle on my lips. Definately a MLBB shade. It's there without being obnoxious. For the price I will definately repurchase this and keep a couple in my purse and my makeup bag.
So I finally found some ELF at Target. It says twist 10-12 times before first application. It took me about 30 tries before something came out. In the tube it's light pink but on my lips it's a barbie doll porn star pink that I can't really pull off. It has a faint minty smell and a faint minty taste. It smells reeeeaaally good. But it is quite sticky. The only major downfall is that even after you quit twisting it, lipgloss still oozes out!