I was looking for a bronzy golden gloss to match my warm GGG skintone. As the name "Liquid Gold" suggests, this color is as close to pure gold as you can get. While I love the gorgeous, rich gold color and the glow it gives my lips, this is a very gooey product that comes in a container like The Body Shop lip butters and I hate having to dip my finger into it. But then, I just love how gold looks on my lips so I gave it 5 lippies.