I went looking for a brown that was not too warm - not too golden, coffee rather than chocolate... there was a lot of deep discussion with the lady at the counter, and then I tried this on. It's good. It's sparkly, but such a neutral colour it's fine for daywear. It's not really a *cool* brown - it has some gold in it, but not as much as most brown lipsticks tend to have. I'm pale with dark brown hair and green eyes, and on me it's a very quiet shade - it doesn't lift my face like some colours do. The texture is good, nice and soft, goes on smooth, stays on amazingly well. Because it's so shiny and shimmery, this makes my lips look very full. I would probably buy this again, but it's LE.