Not a great product--wasn't impressed with it. I wanted more shine, which you can get from other drugstore ion hairdryers for the same price. Won't be buying again.

I didn't notice any difference when using the variable ion setting. To me, it's as good as any other cheap, drugstore hairdryer I've used in the past. The one thing I did like about it was the way the on/off and heat switches were positioned. Very convenient! However, this hairdryer started smoking and popping a few weeks ago, so I tossed it. It lasted two years, which is about the average for a $17 Target hairdryer. I wouldn't repurchase, but that is mainly due to the fact that I am tired of buying hairdryers every year and next time, will probably opt for a professional dryer.

Well, the other reviews on here sound pretty bad, but I have had nothing but the best experience with my travel size version. Guess I'm glad I tried it before seeing the reviews.

First off, I am not normally a hair-dryer using, every day hair styling kind of girl. However, as I'm letting my hair grow out from a super short cut I was realizing that my now chin length bob does require some help. My hair is super, baby fine, and needs to be handled with care. I don't like my hair to look overly "done" and it usually feels crispy when heat styling is used, so I can't do it often. I wanted something small and not too noisy, and got this dryer expecting it to be like every other dryer I've ever used. However, I've been able to use this every day with no issue at all except shiny, bouncy, straight hair. I don't know if it's because I keep the settings low or the whole Ion gimmick is actually true, but my hair has never felt this nice after a blow drying.

My technique:
1.Small amount of Frizz Ease Lite serum when hair is wet. Sometimes I use conditioner when I shower, sometimes not. Depends on how dry a day it is out.
2. Let hair air dry until it's still damp, but not too wet or too dry. I usually let my moisturizer sink in and do my makeup, all told about 20 min - 30 min of air dry time.
3. Set the dryer on low heat, use Con Air straightening brush, and go through it section by small section, gently pulling hair through. Takes maybe 5-10 min tops.

The result is slippery, shiny, bouncy straight hair that looks natural and not styled. Couldn't be happier.

I bought the travel size one as well. It does a decent job of giving me shiny hair but I think I have shiny lustrous hair to begin with. This dryer literally screams at me, it's the loudest hair dryer I've ever encountered. My Conair Ion Shine is much quieter and dries faster. This little thing is extremely loud and takes along time to dry. Not recommended, and I'd return this if I still had the receipt. :O

I bought the smaller version of this. I was looking for a dryer with a foldup handle, and the VS one looked interesting with the variable control over the ions. But it is loud in a shrill way (my roommate noticed it, too) so I one day, I just couldn't stand it anymore and returned it. I didn't notice that it dried my hair any faster or that my hair was shinier or anything different from a non-ionic dryer. Before I purchased, I didn't know that there were lights on the side to indicate the "level of ions". Just a gimmick, methinks.

Booo, hiss. This is a such a disappointing dryer. As a caveat, I've only bought professional dryers over the last few years, and this is my first foray back into the world of discount store models. The cord is SUPER short (maybe only 6'), so if you buy this, make sure your outlet is very close to where you dry your hair. (Not the case in my apt.) The switches are difficult to operate, esp. with product on your hands. And I'm not sure what the deal is with the variable ion settings and accompanying "lights" on the dryer -- just seems like a feature that will be the first to cease functioning. As for actual drying performance, it does fine with that, but it's not anything special. Do not buy!!!