This is a great product. I love No7 for their tanning range, they always have products that come out in really natural looking shades. I use this every couple of days in the morning. It smells very 'summery' (like a nice sunscreen) and gives me a sort of glow instantly. There is no need for a seperate moisturiser. Within a couple of hours the tan appears and over time gradually builds up. It looks like a really natural tan (no orange) on my pale skin. Will be buying again for sure.