What at nice sized hair straightener, it was smaller than I originally thought it was. It's quite lovely, best hair straightener I've owned with a great heat setting option. It's good quality for the price of the straightener. I love it.

I purchased on folica.com for over $100, and have been using mine for about 3 years now. Its a wonderful purchase that is worth it.
I have naturally curly voluminous hair, yet this straightens my hair in a breeze, about 45 minutes to get it bone straight without having to blowdry first. Ofcourse I'd advise you air dry your hair first. Heat styling on wet hair kills the shaft and causes mega damage!

The temp goes all the way to 430, but I don't set mine that high. Around 360 is good enough. Best to use some form of heat protectant. Tresemme spray is my fave. The plates get very hot so be careful around your ears. I've nicked mine if not careful.

The sedu heats up quickly, ergonomically easy to hold, lightweight, maneuverable, and durable. The plates are not wide which means you can get the hard to reach shorter hairs.
What more could you want from a flatiron?

I bought this flat iron in a combo with a hairdryer. At first, I was so delighted with this flat iron. I have long, very coarse, curly hair. This did an excellent job of straightening my hair. And then, one day, it just quit working! I never dropped it. And, I only used this once in a while. I was never the type to straighten my hair every day...maybe 3 times a month, if that. I simply don't have the time. It takes me about 2 hours to do my whole head. Anyway, I had this for about a year when it quit heating up all the way. Of cource, when the warranty had just expired. It heats up, but not enough. On a good note, the dryer still works great.

-------------- Update: So my original review was on 3/12... it's now 4/5. I'm still as impressed with this iron as I was on day one. Flat iron time has been significantly reduced, I can blow out and then do a flat iron job in a FLASH. The only disadvantage to this iron is how hot the plates get in coorelation to the plastic that surrounds the plates. The outside of the iron gets very hot. It's easy to keep your hands off it, but if you want to rest this iron down, please BEWARE. You can very easily burn the finish off of a wood countertop, or just set something on fire if you accidentally leave it on and go out for the day. Make sure you're using a heat mat, and don't leave it in the same spot for any long period of time. Don't turn it on and let it sit for an hour while you shower.
-------------- Original Review: OK, I've had this flat iron for one day, but I'm no novice when it comes to flat irons. I've been using flat irons for 12 years now and I'm pretty spoiled. I've used brands such as Hot Tools, CHI, Solia, Solano, Hana Elite (most recent before the Sedu purchase), and now the Sedu. I was very impressed with the Hana Elite ($239 :X) but after i accidentally shattered the plates I was forced to buy a new one and they absolutely changed the material of the plates. It no longer works the way it used to. Anyway, back to the Sedu, I purchased it at ULTA. People, I would advise against Folica. I've used them in the past for a CHI and for a Solia and BOTH times the product was defective, and they fell apart in mere months. I'm highly convinced that's how they get the prices so low. You're buying defective products. If you're going to buy this iron, get it from a reputable store. I washed and blew out my hair like normal. For reference I have extremely long, extremely thick, half curly, half wavy, coarse, frizzy, dry hair. (My hairdresser has compared it to being exactly like a horse's tail. Nice.) Pretty much the worst kind of hair you could be working with. With my Hana Elite, flat iron time would be 15-20 minutes, and even longer if I wanted to ensure the top of my head had no bumps. I would often leave the house and feel parts of hair that the iron just didn't straighten. I used this iron this morning, and flat iron time took 10 minutes. Not even kidding. I set it at 410* since my hair was used to 450* anyway. The iron itself is super light, and it glides so effortlessly through the hair. I was doing quick passes, 2-3 passes over the same section of hair. I have NO bumps at the top of my head. I have stubborn wavy sections and this iron dominated the waves like it was nothing. I was pretty much ironing my hair with my jaw on the floor. That's how impressed I was with performance. Normally after a fresh hair wash, no matter how much I blow out and flat iron, there's still a bit of puff since it's so clean. Not today. There is no frizz. It is flat. There isn't hairs sticking up at the top of my head like normal. And the texture and feel!!! Don't even get me started, I haven't been able to stop touching it! It's SUPER SOFT and my fingers are just gliding through it. I'm pretty much amazed, and honestly the price is not TERRIBLE for an amazing iron. $139 is much nicer on the walet than the $239+shipping I was paying previously. I'm so glad I ran out to get this iron, and I'm SO glad about the performance. Highly, highly, highly recommend.
** Oh quick edit, I was reading the other reviews here and I noticed someone who said the iron no longer works unless the swivel cord is positioned a certain way. Did they revamp the model? Because that's / that was my one gripe with this iron. The cord DOES NOT swivel. At least not on mine. I had to play with it a bit to lay correctly on my dresser. The cord kept making it tip over. But if now the wiring problem is corrected, I don't mind a little finagling.
** One more edit, for the woman below me who is complaining about build up on the iron. The problem isn't your iron, it's the product you're using for your hair. If you're getting that much build up on the iron, please know that you're hair is severely weighed down and coated with that same gunk. I was having this problem with my last iron and a specific brand of argan oil. The build up was insane. I would actually take a cotton round and wipe off the gunk when it was still hot/warm so it slid off easily. But honestly, your best bet is to dump the products you're using. Build up is no good on the hair!

I've been using this iron for 3 years. At first, it was perfect. It does get hot to the touch, but I would just be extra-careful cuz I'm a grownup and I can do that. However, the flat iron became less perfect as time went on. It was getting a build-up of crap on the plates. I tried cleaning them. Some of the gunk came off, but not a lot of it. I kept using it and I would clean it after every use to try to keep the build up from getting even worse, but that didn't help. I started googling to see how to clean a flat iron. I got stupid advice like "Unplug it and when it's warm, wipe it with a damp towel." Wow. Never thought of that. The build-up has gotten so bad, that it tugs my hair. I've tried alcohol, hairspray, scrubbing with a non-abrasive, etc. The only think I did not try was Easy-Off oven cleaner, which some sites recommended. I finally emailed Sedu. This is how the emails went down: Me: I'm having trouble cleaning my Sedu flat iron. Can I use Easy-Off? What do you recommend? Sedu: Are you trying to clean it when it is on or off? Me: I've tried both. Sedu: I'm sorry. I would not use Easy Off. I have no other advice for cleaning the plates of your Sedu iron.
That's it? Just don't use Easy Off? How about WHAT SHOULD I USE? I now am looking for a different brand and the first think I'll make sure of is that it has good customer service.

WOW!- not a good wow, but a bad wow! I expected way more from all these raves online. You straighten your hair and it turns curly/wavy again in a few minutes. It does not give me the sleek straight look I want, it makes my hair look fried, even when I apply a heat protectant or some smoothing serum. It is not for people with naturally curly thick hair in my opinion, it is not strong enough. The price is not worth it and folica is does not seem to show a lot of the negative comments because I bet they delete them and I bought the product myself and I get bad results from it!
I don't like my hair looking fried, I want a smooth, sleek, healthy looking finish!

I love this flat iron and it is one of the best purchases I have made! It was a little pricey but considering that it still works perfectly and I bought it in 2007 it was totally worth it.
Check out the link below for a full review!
http://www.heartsit.com/2012/02/06/tried-and-true/

This piece of crap can't straighten hair no matter what! It's just like the drugstore straighteners that will keep it straight for about 5 minutes and then BAM we're back to frizziness.
Plus, the plates are so thin that when it's on, the outside of the plates will burn you!
I regret not buying the chi first. I heard folica deletes the bad reviews about sedu.

Ok, it straightens just fine... so did my Chi. However, unlike my ancient Chi (first model, went 8 years strong before the wiring cut out), this had electrical issues only a couple years in. Now it won't work unless the swivel cord is at a certain angle. It cuts out multiple times during a styling session, and of course, it's out of warranty. I am happy with the results: very ittle damage, nice fat plate for faster use, multiple heat settings... but the darn thing won't stay on. Saving up my pennies again... for another Chi.

I love the Sedu! It's by far the best straightening iron I've ever used. It leaves my hair straight, shiny, frizz free, & it stays that way. I highly reccommend this iron. The plates make it easy to get closer to the roots. I have very thick & curly hair naturally, but whenever I use this iron people never believe my hair is curly. Another thing that amazes me about this iron is that it leaves my hair so shiny & it looks healthier. With the Chi, my hair always looked dull. I could sit here for hours & say everything I like about this iron, but i'll keep it simple. I've used the Chi, babyliss, & some others, & nothing ever compared to the Sedu. I will never switch to anything else. Expensive, but worth it to me:) Very happy with the Sedu. continued >>

I bought this iron a few years ago with really high expectations. I had read tons of reviews on Folica and was convinced that this was the best flat iron out there. The truth is, this flatiron is not that great, it snags my hair and has caused a lot of damage, even when I use heat protectant. Even at the highest setting, I have to run it through my hair 3-4 times to make it straight.

i love this flat iron! i was wary about switching from my cheapy vidal sassoon flat iron to a higher end expensive iron...skeptical about all the reviews that say there is a difference. but now i can confidently say there really is a difference. my old flat iron would straighten adequately well but i'd still have tons of flyaways, it tooks several passes to get it straight enough, and the ends always looked jagged and frizzy. i always figured that was just the result of my hair type and that it wouldn't matter what type of iron i used. but i was so wrong. the sedu gets my hair straight, sleek, and smooth in one pass with minimal flyaways. and the ends look smooth and healthy (even though they're not). i have long hair, a couple inches below mid-back, and opted for the 1 inch for more control and it works perfectly. it has five heat settings: 250, 280, 320, 360, and 410. the instructions recommend around 350 for normal hair. i have fine hair but a lot of it and was using it at 280 and it worked perfectly. the only reason i knocked one point off on the rating was because it does seem to be a little cheaply made. the temperature dial and the on/off switch are a little cheap looking and don't seem like they're made to last. the first time i used it, i was testing to see what temperature would be best and changed the temp from 250 to 280 and the on-light turned off, inidicating that it turned off. it worked fine after i switched it off and then on again, but for the price of the iron, that shouldn't be happening. i've only had it a short time, so i'll update this review later if something related to durability comes up. but until then, i'm loving this flat iron!

After my old straightener suffered an unfortunate accident (they are SO not made to fall from high places), I started reading reviews before I purchased a new one. My last 2 irons have been from salons, both 1 inch ceramics. After reading about the Sedu, I decided to give it a shot. I used a coupon and got it for just under $100. With tax and shipping (HATE shipping charges to Canada), It came to about $130.

It came today and I plugged it in as soon as I got it out of the box (yes, I was up early in anticipation of the delivery man who probably thought I was crazy when I all but ripped the box from his hands)

First thing I noticed: SUPER lightweight. If I hadn't read reviews and didn't know what I paid for it, I would have guessed it was a cheap $20 straightener from the drugstore. Lightweight is great for me because I have thick, long (past mid-back) hair and, with having to spend usually 40 minutes straightening, my arms get tired.

Second thing: Heats up really fast. I decided to go all out and use it on it's highest setting (400) the first time. The instructions say to turn it on and when the light is blinking, it's at its set temperature. I'm pretty sure that light was flashing in 30 seconds. Sweet.

How it works: Firstly, When I use an iron without "teeth" or a build in comb on the edge (as many older, heavier salon irons had), I always use a dense synthetic brush and follow closely with the straightener. helps straighten out all the kinks the first time (I have wavy hair, but when it's shorter and less heavy, it starts to curl). I could get away with 1 pass of this iron. I'm a little OCD, so I usually just do 2 anyway. Pretty awesome.

I was done within 25 minutes, almost half the time that it took with my old irons. My hair is shiny and looks healthy and not dry as happens with some irons. Another noticeable difference in using this iron from my old 1 inch irons is that I don't find my hair getting caught between the casing and the plates near the handle. My old ones used to catch quite often and, apart from being painful, I would also end up tearing hair out. So glad I got mu Sedu. I will definitely repurchase if something befalls this one :)

i have had this 1.5flat iron for the past 5 years and it works as if i just bought it yesterday. i have super thick thick thick hair and it makes my wavy puffy frizzy hair nice, smooth, and silky. i only have to go over it once and last until i wash it. =) if you dont want to shell out moolah for that another good alternatice is infrared croc or infrashine. all awesome irons. i wont repurchase again because i dont think i have too!! woohoo

I have used this 1.5" iron a little over a month. I really like it and think it is great for straight hair. Part of the reason I bought it is for the super-smooth plates. I think those plates are great, but might be a negative if you have curly hair. The plates are so smooth that if I don't have my straight hair pulled taut, the plates will glide over the loose bends in my hair.

Prior to this I used a 1" conair infiniti nano silver for about 3 years. It still works, but sometimes my hair would catch on something (not the plates). The sedu has less plastic stuff going on outside of the plates so I find my hair catches much much less. When it does catch on something, it is because I am rushing and haven't partitioned my hair properly. I like that the sedu feels more solid when clamping. The conair had some wiggle to it.
I love that the sedu has a lower temperature. I use it at the lowest setting, 240. Over the summer I went a little nuts with heat styling and now am content with using the least amount of heat.

I usually have to go over the inches close to the root area again, probably due to a combination of the low heat I use, wider plates, and the low-grip of the plates. I rarely had to go over the roots again with the conair. I don't mind though because I love using this, it makes straightening enjoyable for me. Paired with Tresemme Heat Tamer Spray, the outcome is awesome.

Only negative is that when I pull my hair along the edge of the plates (it will give a slight curve to hair, but will not curl) the hair makes a raspy sound against the plastic housing. I wish they had smoothed out that plastic edge more. It is just noise, but not a noise I love to hear my hair make and it is an odd pairing with the smooth whisper-quiet plates.

I purchased the Sedu pro ionic flat iron in the 1.5 inches. I used it for the first time today and I absolutely LOVE it! I've used only two brands of flat iron before this, the CHI and AMIKA. The CHI was also great but, I've been through 3 of it. The CHI straightened my hair really good but it's really heavy and I was so over it after I had to purchase my 3rd one. The AMIKA I got as a gift and it did not straighten my hair as fast or as good as the CHI. The AMIKA also broke after 1-2 months of use! And so after researching on flat irons, I came across the SEDU which I heard is one of the top best flat irons out there and I agree! I got a great deal on it too. During the 4th of July Sale I got the Sedu pro ionic flat iron in 1.5inches along with a tote, heat proof pad, clips, leavin hair smoother, and hair gloss only for $99! The flat iron is so light weight and straightens my hair so fast leaving it silky smooth! I am in LOVE with it. By far I think it beats the CHI :)

I had high hopes on this flat iron. I read and viewed so many reviews saying how great of a flat iron this is. I have curly, thick around 3b hair. I was expecting this to be able make my hair straight as I seen a few ladies with my hair type also say that it made their hair really straight. I was basically sold on this. It doesn't straighten my hair bone straight the way that I like it. The way my hair comes out when I use this is straight but thick and big. I am going to continue to use this until I can save up to get what I really want, which was the GHD =) .

I have to say that this is the most reliable flat iron that I have ever had. I have had it for 4 years now, amd it still works like brand new. I have had tons of other expensive flat irons before, all of which died after a year. Not the sedu. This was probably the best cosmetic investment that I have ever made. It was definitely money well spent.
UPDATE:
My mom, who has ultra corse, super thick, curly hair, used my iron to smooth out her hair. It did an amazing job! She loved the results so much that she begged me to get her one, so I did. Now she has guys throwing themselves at her!

My love for flat irons began about 7 years ago and since then I've gone through a HAI convertible and a Sedu 1". the Hai lasted me for about 4 years and was really great, but the ceramic material its made of chips easily and one of the plates slipped off one day when i dropped it accidentally. When deciding on my replacement, I picked the sedu revolution1" which was awesome until it suddenly stopped working a little over 2 years later. When picking my next iron, I went for the Original sedu bc the plates are wider and that makes straightening my longer hair easier, bc the reviews on it were great, and bc it has a 2 year warantee- I figure that if it breaks down after the 2 years, i'll just look for another since it'll have been worth the $$. I'm a fan of ceramic plates and I've used an iron about 2 times a week for the past 7 years and my hair is perfectly healthy! money well spent in my eyes!

The is THE BEST flat iron by far. I have used mine for 7 years, actually I am on my second one (i dropped my first one and the hinge broke so I gave it away to a friend who uses it sporadically and bought a new one for myself... the old one still worked). For 7 years I have not blowdried my hair and it looks better than even. People cannot believe that my hair can be curly until they see it... it's like Keri Russell's during her Felicity days. Normally I just let my hair air dry and flat iron it in the morning before going to work. I dont have to worry about it again until its time to wash my hair again. Of course in the summer I gotta do touch up above the nape because I sweat, but otherwise i don't have to touch it. LOVE it! Thinking of getting another one "just in case" anything happens to my beloved