Scored a pretty bronze tube of this stuff for 13 bucks after trying a sample of it. This is my summer time staple. I live in NY, where it can get humid and for some odd reason, a lot of homes dont come with central air conditioning, so blow drying can really suck!

I've been trying to fall in love with the natural texture of my hair so I dont have to blow dry as much and this stuff by B&B really helps the courtship along! I use a curl enhancing cream on wet hair and air dry it as much as I can before blasting it with hot air for as little time as possible before putting it in a bun over night (my hair is color treated and porous so air drying takes FOREVER). Brilliantine goes on the next morning and it just polishes the texture I'm left with, defining the curls and waves and controls frizz and the best part is that all it takes is a pea sized dab and BAM! I'm done.

LOVE IT. continued >>

Super expensive for the size of the tube, but it lasts for over a year for me. I have near waist length (when straight) hair, and use this as a finishing product when straightening my hair. The smell is amazing, and it holds down the flyaways, and gives my hair beautiful texture. I love it.

I really like this product. It makes my hair super-shiny, and really defines my curls which are usually very limp and wavy (2a curls to 2b curls). However you really need to limit the amount that you use on your hair to stop it from being crunchy/greasy.

I would only be able to buy this product very rarely, but it's a good treat :) I just wish it was available in New Zealand.

I got a packet of this in my order and I've been hoarding it because I love it so much. It's sort of weird that bumble & bumble claims on the package that they can't define what it is, but it seems to be a styling substance that adds sheen and separation.

I like this product because it tames my hair when it's frizzy and thick, but it never feels greasy or oily like hair oils sometimes do. It makes your hair feel sleek and slippery, if that makes sense. continued >>

I got several sample packs of this with my b+b orders, Ive gotten 5 uses out of the first one and theres still plenty left. I use a good bit of this too, and apply it to my damp/half dry hair before I either blowdry or let air dry and it seems to smooth down the waves and thickness of my hair. Thats about all it does in terms of styling so Im not too impressed with it and Im not sure that I would purchase it after I use up all the samples.
UPDATE- i did some research and found out that this is "an oil based styling cream" that adds sheen and seperation. Now that Ive used it a few more times with different bb prep and styling products it seems to work well and i do notice the thing about the seperation and as far as sheen, i also use shine on spray after flatironing my hair and using the two products in conjunction really makes a noticable shine and sleekness and smoothing down of flyaways.

Love this stuff, I go back to it over and over. It's the perfect polish for my fine, wavy hair. Just adds the right hint of manageability, shine, and texture.

Like many reviews have said, you've really got to find out what works for you. I had first used this through my blow dried straight hair and it made it a pretty awful looking wave. I then tried it through my damp hair and used the littlest bit. It has helped nourish my dead ends and made my hair silky smooth, and having naturally unruly curly hair, it helped straighten it very well.

The product itself is quite expensive but a little goes a long way! The new packaging is pretty. I would definitely repurchase.

Edit: I've finally discovered now what this product is meant to do. The reason many people are getting a greasy look and feel is because their hair isn't very dry. This is for adding moisture to your hair - so if you've dry hair this would be brilliant for you!

Did absolutely nothing for my fine hair. If I use a little it does nothing ...if I use a little more it makes my hair greasy looking. Returned it.

I don't know why, but I loved the concept of this product and couldn't wait to buy it. I have naturally wavy hair about half-way down my back which I curl or smooth with a large iron. I tried using this product in all the ways I read about to no avail. It did not seem to do a thing for my hair, no matter how I tried it. I could not even tell I had it in and when I tried to use more, it looked the same, but just felt a little greasy. I won't be buying this again as it is very expensive for something you can't even tell is in your hair!

Ok, so I tried VERY hard to like this product but it just doesn't work for me. I read hundreds of reviews before buying it (17 pounds is expensive for such a small tube!) but I am very disappointed in the results. Maybe it just doesn't work on my thick, wavy hair. It seems that everyone has used a very small amount but nothing happened to my hair when I used a pea-sized amount. I had to pile it on for my hair to look remotely styled but unfortunately, it still looked frizzy and untamed. I tried the product on wet and dry hair both to no avail. The smell is nice and the packaging is good too, but the product is too expensive and ineffective as far as I'm concerned.