I tried this serum among many others before finding Zero Frizz a long time ago. This serum gave great shine, but over time, I found that it was too oily.
I really liked this serum alot!! it doesn't flat my hair down like the other serums,and it makes my hair very sleek and soft. It also gives a good shine.
I don't have super frizzy hair, but I wanted something inexpensive to tame my flyaways. I picked this up on sale for $2. It might be okay for some, but it was too slick. It didn't leave my hair soft, and if I applied more, I looked greasy. It doesn't seem to penetrate the hair, instead it just sits on top of it. I love St. Ives, but not this stuff.