Hmmmmmmmmmm this does smell like chocolate. It is a light milky brown in the tube that applies to my lips with only the barest tinge of brown. It smells very good, especially when I want chocolate.It is cheap and moisturizes well, what more could you ask for?***EDIT*** I feel the need to rant for a minute. I only put this review in the lip gloss section for others to find easier to read or write their own review. I however think this and all the other LipSmackers reviews should be under Lip Treatments since they are a lip balm and NOT a lip gloss.......... Rant Done, and thank you.