If applied lightly this product stays on very well. However, if you apply a lot on it while smear and flake.

An HG liner! Smooth, creamy, doesn't dry out if you store it properly with the lid sealed on tight. Stays for hours, applies easily, and dries fast.

this stuff is amazing!! it is so creamy, smooth, and pigmented :) it goes on like a dream and makes my eyes look extremely cool. I would buy this again but I am too lazy to have to use a brush to draw my eyeliner on, and then constantly clean it.. I just use liquid eyeliner now.. but this stuff is nice :)

I've had this for a couple of years and it hasn't dried out. Personally I love black liner, so I found little use for this. Till one day I was watching UmaPreve on youtube and I saw her using this on her brows. I previously used powder but I noticed in pictures it made my brow hairs look sparse towards the inner corners when the flash went off. So I started using this. It's a made a HUGE difference in photos. In real life, it looks natural, so not harsh as I thought it would have originally looked. In pictures, my brows look completely filled in. It lasts all day and doesn't require setting since it dries completely in minutes but, for special events, I still comb through with clear brow gel. Also, I use a spoolie to get rid of any harshness and make it look more 'natural.' If you have black hair, I highly recommend trying this out. I apply this using an angled brush like MAC's 266 or 263. I would definitely repurchase this but I know it's going to be a while before I run out.

I love this. We can't get any of the Maybelline gel liners in the UK other than the black, so this was the next best thing. I am so glad I bought this. I love eyeliner, but I find black is a little too harsh for me for a daytime look. This is just right. It comes out much darker on my skin that it looks in the pot (which I love).
I actually find it a teensy bit more difficult to use than the Maybelline one, but I don't mind this. I use it with an angled brush I bought from Avon donkeys ago - the accompanying liner dried up very quickly. I've only had this a couple of weeks or so, so I am hoping it lasts well. I might go back and get the purple one soon.

This is the only gel/cream liner that I've ever seen truly last ALL DAY. It works perfectly for a cat eye and is so incredibly smooth and easy to apply. The only bad thing I can say about it is that by the end of the day it does fade just slightly, but not really enough to see unless you look really closely, but who is inspecting your makeup by the end of the day besides yourself?
Get it because it's totally worth the price.

This product is the key ingredient to achieving perfected eyebrows, which is one of the best kept makeup artist's secret (until now!).
Simple dab a small amount of the product with a small, flat angled brush and follow your natural eyebrow shape for a defined, clean look. To avoid the harshness when filling in your eyebrows, always start filling them in from the arch downwards then use the remaining product on the brush for the front of your eyebrows.
This is the best way of achieving a complete look to your makeup, which is key when doing Arabic inspired makeup. Examples of these types of looks are on www.Nataliamakeup.com

Hands down, best gel liner out there. Also, the color is a warmer brown, so it looks great on hazel eyes. I prefer MAC Fluidline over Bobbi Brown Gel Liner. BB tend to smudge on my lower lashline.

My HG eyeliner. In fact, this is the ONLY eyeliner I've tried that stays on my super-oily lids. I'm pale and a natural blonde, so black eyeliner looks too harsh on me during daytime, but this colour is perfect (I use dark brown mascara too). It looks medium brown in the jar, but becomes darker when dried. I use it with MAC 266 small angle brush, which is extra-handy for drawing an even flick.

I'm in love with this eyeliner. I use it with the MAC 109 (or maybe 110 I can't remember). The colour is great, I have naturally light blonde hair and NC20 skin with dark eyebrows, I don't ever really wear black unless I'm feeling brave and I'm on a night out so this colour is perfect for me. It's dark without being ott; I honestly think it would suit any skin tone. You can apply it however you like: thick or thin. I hate pencil liners because I feel they aren't opaque enough but this eyeliner is opaque and does a perfect, precise line. It is honestly my holy grail, it lasts forever (although I do use my UDPP) and I've never had it smudge at all. It goes on so smoothly and has lasted me forever.
The only downside to this eyeliner would be: 1. I guess you need to buy a brush but once you've purchased the brush you can use it for anything and again and again so I'd say it's worth it. And 2. The pot it comes in is really annoying. If I leave it in a medium sized makeup bag the lid comes off (same with my Studio Sculpt concealer and paint pots) and ruins the eyeliner as well as drying it out, so I have to keep them in the boxes they come in which is a bit annoying, but I'm sure if you're just keeping it at home and not carrying it around it would be fine.

Ok, here's the trick. I don't use Dipdown as a eyeliner but I use it to fill in my brows and I loooove it ! In order to do this I use my MAC 266 brush, just a few dabs in the jar and small strokes on my eyebrows. I have black eyebrows and Dipdown is the perfect colour. Before this I always used Lingering eyebrow pencil: no more. What is superb as well is that it's water resistant (not waterproof) so it lasts as long as I want, which is all day. Ever since I purchased, I have used it every single day. The jar will last me forever, so all in all a cheap alternative to the MAC eyebrow pencils.

I cannot rec this eyeliner. In my humble experience, they are not worth the money, plain and simple. I've only had my Fluidline for a few months and it has completely dried out. My Maybelline gel liner for a fraction of the cost, lasts MUCH longer. I went out and purchased the Maybelline gel in brown to replace the MAC gel with a grin on my face. If you feel the need to splurge on a gel liner, go with Bobbi Brown.

This is my favorite liner! It is the perfect rich brown color and looks great on anyone. It is very long lasting and does not smudge or crease. I like to apply it with a bent eyeliner brush and seal it by running a brown shadow over it. Makes it last all day!

This has become my HG eyeliner! I only use it on the upper lashline. Fluidlines are easy to use once you practise (I prefer either a 266 or 211) and don't budge once they set. Dipdown is a really nice deep brown without red tones. I will buy this again and again!

After hearing so much about fluidline I decided to give it a try and dipdown is excellent! It goes on so smoothly and is rich and dark. Some gel liners fade as you're brushing it on back and forth but this one maintains its rich color. I never thought I'd find a gel liner with such awesome pigmentation and longevity, esp. considering my oily lids. So I'm very please with this purchase and look forward to using it every day.

This is hands down the best eyeliner I have ever used. The "dipdown" color shows up as a faded black on my fair skin. I have had this little jar for 2 years or so and still have a TON of product left. So, while it does seem slightly pricey, it will literally last years! A tip I learned on MUA, is if you want to line your lower rim with this stuff, go over it with a powder eyeshadow in a similar shade. It will NOT budge after that. I also use a cheap angled art brush I bought at Michael's to apply. Works fantastic!

Between this and blacktrack are my go-to eyeliners. It is not as harsh as blacktrack, and actually makes me eyes look more open. It's perfect with brown/neutral eyeshadows. I have had it for several years and the texture is still the same as before. It goes on easily without tugging, gets tacky pretty fast so it never has a chance to transfer/smear. And it stays on my lids for 8 hrs before creasing!

I use this when I want a more natural look. It's dark without being too overbearing for my 15 year old self :)

Flat brown is what is used to describe this product. Someone told me that black eyeliner is harsh so I thought I would try this one. Hm... applies the same as blacktrack, stays as long as blacktrack, just not AS pigmented as blacktrack. I dont like it to be honest. It just looks so plain on me. To each her own, right? Do we really need extra thick and heavy glass bottoms? Maybe they could use less glass and and more product in or make the cost less!?

If you are looking for a liner that is dark but not as harsh as black, Dipdown is the one for you. It seriously stays put on my oily skin ALL day. When I used shadow or pencil liners in the heat, I always end up with it transferirng to my upper lids and under my eyes. This stays exactly where I put it until I wash it off at night. Although in the pot it looks like a medium brown, it definitely looks like a muted black on. I can't really tell it's brown. Exactly what I was looking for as the colour in the pot looked like it was a bit of a warmer brown than I wanted.