409/ summer love is a berry rosy red shade. Very natural on neutral PPP and would suit to conservative atmosphere also. The color is lovely and it has a glossy finish. The reason I dont like these "happy reds" lipsticks in generally is their sheerness and the fragrance. Also I find they are too greasy and color wears off in no time. The packaging is lovely, chic and durable though. Will not repurchase. I really liked their former lipsticks called classic something...