I really like this. For some reason, this shows as much more matte on me than what I am reading others are experiencing!
My MAC tones are NC/NW 15, and MUFE HD is 117.

It looks really simple and natural. And for the price it really is a no-brainer. Give it a try!

This Cover Girl classic blush in "soft mink" was my HG blush for as long as I can remember, dislodged only when I discovered Physicians Formula Mineral Wear pressed-powder, talc-free blushes. I suspect this CG blush will again become my HG blush because PF's Mineral Wear line has undergone a reformulation that has dropped the colors I most loved, "Natural Glow", having been my all-time favorite. Those with warm, fair-medium skin really can't go wrong with "Soft Mink" because it hits that perfect blend of rose and peach. It has a slight sheen to it, not as matt as the PF Mineral Wear line, but otherwise the staying power is good, imparting a healthful glow. There's a reason this is one of the few cosmetics to have survived the test of time. I hope Cover Girl never opts to discontinue it!

This is my go to blush. I love the dewy soft pink color on my NC35/ NC40 skintone. The color can be built up to a mauvey pink like in the package but when applied light handed its a more soft pinky highlight shade. I will be repurchasing when I run out. I pray this wont be discontinuedwhen I need to repurchase. I have so much to go through and I had this for over a year. I just love love love this blush. Did I mention I love it? Lol.

I really wish this product worked for me, I really wanted to like it! The color looks so beautiful in the pan. I have pretty pale skin with freckles that seems to have pink undertones- my major problem with blushes has been that it's really easy for them to look orangy-sunburny on me. Unfortunately, this blush falls into that category. It looks like a pinky-brown in the pan, and basically looks like a sunburn on my cheeks. The finish is good, very even and flawless, if only the color wasn't so deceptive! It looks sort of orangy on my cheeks, and I've tried it so many times- fall and summer, with different brushes, I've even tried applying very little, and it just seems to still have that sunburn thing going on. I bought this product during the summer, tried it out, and ended up returning it with hesitance because I wasn't sure if I disliked it enough to return it. Then this fall I bought it again, because I thought I had just been applying too much, and maybe this time it would work. Nope! Still a sunburn!

Picked this up at Dollar General for $5, just cause I'm a makeup junkie, and I honestly expected it to go into my large pile of "reject" blushes...but after I applied it, it went straight into my "wear every day" makeup bag! It's soooo pretty on fair skin, the most beautiful natural cheek glow! Adds color to my currently pale face, but doesn't look even slightly clownish, just healthy. Normally, I go for totally matte blushes, but the subtle satin finish this has is actually really flattering. This applies softly and smoothly, and doesn't require more than a single layer to get color payoff. Since the shade has both pink and peachy undertones, it works with pretty much any eyeshadow/lippie combo. Curious to see how it works when I have a tan, but I definitely recommend for lighter complexions! UPDATE: Well, I have a tan...and this is still gorgeous! :-)

great color
very natural but seems to have alot of shimmer but thats ok because the color is stunning
the packaging sucks i wish it was just the blush with not crappy brush
will buy again

This is my all time favorite blush by far! The color is just so beautiful and flattering. Its a shimmery rosey peach. A lot of people say it's a dupe for Nars orgasm, but I have that blush too and I disagree. Orgasm is more peachy and has glitter, while soft mink is more of a natural sheen. Overall, this is one of the best blushes I've ever used; the only thing that would make it better is if it lasted longer. I will definitely be repurchasing this once I run out!

Wanted to love it. Looks so natural and seemingly great, but once on, yuck. The color is, as others have said, a peachy/natural shade, but it has a lot of sheen to it, which seemed to make my pores stand out, and looked very UNnatural.

I am a blue eyed NW10 (NW20 when tanning from a bottle).

This gives me a gentle rose flush to my cheeks, with some added shimmer. Very soft and gentle color, perfect for when my skin takes on a paler tone in the winter. Always looks natural. Hate the packaging, but what can you do.

I love Cover Girl. I have been using this blush for 25 years at least. I have not a single complaint. For those who care about such things, Cover Girl is a classic American company that still makes its products here in Maryland.