It does stay a long time as promised. However, it gets all dry and feels kinda weird. I have it in wild berry and it's a good color, but it's a little dark.

firstly, no one seems to know how bad for health these kinds of products are. longstay isn't good for you skin, trust me on that one.
Secondly, i used this before i started my derm course. Now i know better than to use these things so i tossed it out.
This peels, wears off in patches and also is VERY VERY drying. don't bother buying unless you;re going for a nude tone if you REALLY want to risk it.

This product comes in many lovely colours. I have it in Blush and Heather
Heather is a darker mauve-y colour and blush is a pinky/peachy/coral. I find that blush tends to ..crack..and feel from my lips and its rather sticky..however i use the revlon overtime lipcolour gloss over it instead of the balm (dont like it) and i find that it lasts way longer with that gloss..AND looks better! Heather is a nice dark colour for evening its staying power is better and looks lovely with revlon nude lipliner..overall i would repurchase but in different shades
packaging sucks cus the name wipes off and you cannot tell what lipcolour this is..

Why did they discontinue these? :( They really do last almost all day and the colors are gorgeous. I favor these over the new 24 hour wear ones, which aren't as long wearing.
The the lipcolor is tacky when initially applied, and when the gloss wears off which is a little unpleasant. I have to reapply the gloss end every few hours or after eating or drinking (the color stays on though!) I always run out of the gloss before the color which is irritating. After a while the color does start to crumble, not wear, crumble off, which is rather unattractive. Generally this doesn't happen until at least hour 9 on me.
You can still find them on eBay, generally for around $8-10 with shipping.

I don't really know what I think about this product. I got it on sale and I got it in a bright, light pink - I don't remember the name. The first time I applied too much gloss because I didn't see any color, and I got TOO much color. It starts to appear when it dries. It dries really fast, but it's REALLY sticky if you don't cover every crevice of your lips with the balm (I actually use Maybelline's Baby Soft balm over this). The color really does last hours - through drinking, eating, licking lips, etc. However, it gets REALLY dry. It cracks your lips, and looks really desert-like and unattractive. However, I will continue to use it and I'll just have to stick with applying balm constantly. Very nice lasting color and pigmentation!

Wow! This stuff is amazing!
I haven't tried that many lipsticks but from the ones I have tried, I never thought there would be a possibility of a lipstick actually lasting more than 10 minutes, but this lipstick has definitely opened my eyes.
I have the color Perpetual Plum. It's a very nice shade. Matches my olive skin tone perfectly.
I bought this based on the reviews here on MUA.
It's definitely worth a try. I'm glad I did.

Love, love, love this. I have never been one to be big on lip color. Lipstick just seems to be a pain and I feel like I have to constantly apply. This lasts all day, but I recommend applying the balm often throughout the day to keep the color looking its best. I have 130 Cinnamon Stay. It was actually quite a bit darker than I expected, but I really enjoy it. A nice color for the fall/ winter

i found this product absolutely fantastic. i stay in Africa where it gets really warm/hot and sometimes dusty, but i've found this lipgloss stays all day without the worry of drying up from too much heat or smudge. it dries up really fast which is a plus and the glossy end, which is my only compliant doesnt stay shiny 4 long which isn't a problem 4 me because i dont like very glossy shiny lips. it is perfect and truly does stay on for 24hrs and can be easily wiped off with any makeup remover. i love the colour red cos it pops and makes me look extra edgy. wonderful product!

I'm crazy over this lip product! The colors are fantastic, very modern, I feel like I've finally found the perfect lipstick!
At first I was reluctant because it is drugstore, but many of these drugstore cosmetic companies spend millions in development every year. Some of the products really are fantastic.
It is like paint. Paint it on, let it really dry. Then apply the balm. If you really let it dry the staying power is excellent. I love it!!

Love this!!. I was a Mac user till I found this product. Now my daily lippie. The formula seems to move and stretch with your lips more and it isn't as drying as MAC. Cheap enough to try all colors or buy two- one for home one for purse. Only drawback is the packaging. All tubes seem to have a weak attaching mechanism holding the gloss side onto the lipstick and the gloss side pops off. I'm always finding it lose in my makeup bag.
I used to be such a dept store cosmetic snob, but in my quest to find the best products, it's amazing how many superior products I find at discount stores. Still looking for that perfect foundation though.

I have been a MAC Prolongwear devotee for a long time, but I decided to try this product after reading some reviews and checking the Maybelline website. This is GREAT! I found the exact color pink that I wanted, and it stays on even better than the MAC product, PLUS it does not feel as drying. It stays on better even on the part of the lip that leads to the inside of one's mouth. It definitely it a winner in MY book!

Mentionable lasting power, but too drying and some shades lack pigmentation.
Would not repurchase.

Great great lipstick. Got the Keep up the flame shade (I loooove dramatic reds) and it works wonders. REAAAALLY great staying power (you have to literally remove it at night....it does NOT fade out) and the color is gorgeous.
I'm just wondering: the lip color tube seems awfully small. I know you dont need touch-ups but does it last long, if you use it everyday? If anyone knows, feel free to let me know.
I took off a lippie because it dries out the lips, and it is VERY hard to remove.

I love this lip color! Itreally DOES last. It doesn't last for "24 hours", but I would say you'll get a GOOD 6-8 hours out of it....even drinking coffee and eating. REALLY. I didn't think it would be any different than any other long wear color, but it is. First, the color goes on very smooth, and does not feel drying and really isn't drying at all. :)! It sets in about 30 seconds, and then you use the VERY NICE clear balm over it to give it a nice low shine. The balm is great, because it feels nice, and instead of it being in a wand, it's just a twist up which makes it easier to apply. You can reapply the balm as often as you like without disrupting the color. The color selection is really wonderful and natural. Nothing crazy, so if you're into wild colors, you won't like the shades. I was really impressed. Went and bought several of these after trying my first color. I never thought I'd rave about a lip color, but this is a GREAT product.

I have to have long lasting lip color because there's just something about my lips; lipsticks just DON'T stay. At all. I have tried many other long lasting lip colors and the best one I had found up to now is CG Outlast but I hate the way it goes on. If I don't get it perfect in the first 5 seconds, forget it.
I tried Superstay 24 hour lipcolor today in the "Berry Persistent and this was the BEST I've ever tried for ease of applying. Kind of like a gloss wand. The color is absolutely perfect; I had been using the Brazen Raisin in the CG and this is more of a bold color but it's not too pink, which is perfect for me. I don't know how long this will last so I'll have to come back later and update but so far, I love this stuff.

This 16-hour formulation is being phased out for the new 24-hour formulation (which might be the same thing, I'm not sure). Anyway, these can be found on clearance most places. I love lipstick and I wear it everyday but my biggest pet peeve is lipstick teeth. I also hate reapplying so I'm always on the hunt for a long-lasting lipstick. I had heard some relatively good things and so I thought I would give it a try since it was on sale. First of all, it has a synthetic berry smell that I hate. It applies just like a gloss--with very little pigmentation. I got Rasberry, which is a shimmery, pinky rose. I couldn't see the shimmer in the tube or else I wouldn't have bought it. The color selection seems limited to me (but I like reds and bright pinks, people who like softer colors may be more successful). I tried it the first time on bare lips. My lips are pretty pigmented so I wasn't too surprised that it had trouble showing up. I ended up having to layer and layer in order for it to look like I was wearing anything. This of course made it cake up. I applied the gloss stick and it made my lips really shiny and since I usually wear mattes, this wasn't particularly pleasing to me. Everything felt really heavy on my lips and it felt so gross that I had to wipe it off. It came off pretty easily with just a tissue, the only thing that stayed behind was the shimmer. The second time I tried it with concealer on my lips, but I still couldn't get it to show up very well. After the gloss stick was applied, it just looked like a light shimmery berry gloss. What was most disappointing is that it lasts about as long as a gloss too, if not less. Within an hour or so, without even taking a drink or eating anything, the lipstick was almost completely gone. Again the only thing left behind was the shimmer. I can't believe that Maybelline would try to pass this off as long-wearing lipcolor. I don't know if the new formulation is any better, but I'm not eager to try.

I can NOT believe I like this stuff, but I do! Typically I absolutely despise "long lasting" lipsticks and stains. They feel so gross, dry, crackly, and look like crap as they fade in the center. Honestly I don't even remember buying this. I just found it in my stash today and decided to try it out. I put it on about 10 hrs ago, and have applied a few applications of carmex or the gloss end of this tube, and my lips still look like I just did them. They don't feel dry and gross at ALL. I am really surprised. I just ate dinner - sloppy pasta, went in the bathroom and happened to look in the mirror - whoah my lips looked perfect! This may have changed my mind about long lasting lipsticks. Tomorrow I'm going to pick up a few more in other shades. I only rated it a 4 overall because you do have to apply the shiny stuff every couple hours or so at least.

WOW if you want your lip color to stay on BUY THESE!!!! i bought a couple of these and tried one on and loved it..It stayed on for more then 24 hourse and it was very hard to get it off with a makeup remover!!! I love the lip color and the other side came with a lip gloss stick that looks like chap stick and you put this on after the lip color has dried and it brings out the color and makes it nice and moist oh and IT MAKES YOUR LIPS SUPER SOFT!!! LIKE REALLY SOFT!!! The lip color dries in seconds very quick!!! oh and you can buy the reliable lipgloss at the end for it too so that is a plus A WONDERFUL LIP STAIN will buy more in the future lots more

Bought a neutral color. Gloss side leaks. And the color part becomes clumpy after a while. Would've been better if it left a 'stain' effect.

I could cry!! It looks like the current version of this is being phased out as I type. A "new and improved" 24-hr version seems to be taking it's place, in all new colours. I bought one (080 Infinite Petal), and while it's a lovely mlbb pink hat lasts ok (no better than the original, and would never be my everyday colour) - it made my lips uncomfortable and dried them out, and today they are sore. My beloved original Mauve will no longer be available, it seems. I went out last night and bought a few of the last ones available...for half off.
I may buy again as it may be my only option, but I'll do so with a heavy heart. :(