I love this l/s. I got this when I was looking for a look a like for Nars Leila. I matched the color almost perfectly w/this. I put the Leila on my hand and went around Sephora looking for a cheaper match. Cassis is extremely close and to me it looked better on my ppp/lll skin tone. This is suppose to be part of the ultragloss line but I wear this as a stain by applying a lip balm under it. I just love this color! It's a rich berry plum in the tube and can look a bit scary but goes on sheer. This does have a nice shine to it. The color is long lasting and when it does disappear my lips are left moist and berry plum stained. I just adore the packaging. The tube is black and it shows the color at the bottom of the tube. This is not part of the l/s. For the price the l/s is a real find!