I rarely purchase the same thing twice because I'm searching for the perfect product. I have used countless shadow bases, and I keep coming back to this one. I'm actually on my second tube and I bought another one as a backup b/c the SA said the company keeps talking about discontinuing it. It comes in a skinny blue twist up tube. I just swipe it all over my lids, directly from the tube, and use my ring finger to blend in. Makes a noticeable difference in the of wear I get from my shadows. It doesn't make the shadow look cakey on my eyes either, like some other shadow bases I've tried. I will keep on buying this product until they discontinue it.
EL shadow foundation is the only product that actually keeps eyeshadow and liner put and lasts til you wash it off! I won it dirt cheap off Ebay> This is awesome!