This is my favourite Bobbi Brown eye shadow. I use it as my base really often. It goes with so many different colours and works great as a first layer.

This is the first review I ever did on an eyeshadow. I never really wore any because I never knew how to apply it. I finally invested in some Bobbi Brown and MAC eyeshadows. Cement is my favorite. It really flatters my green eyes. I wear it with Bone all over and Cement in the crease. It does not look like much in the pan and I think it warms up when applied on my eyes. I wish i bought it sooner. I think Bobbi Brown eyeshadows look different when applied on the eyes. You really need to try them on to see what they look like and not trust the swatches or what they look like in the pan. There are several that look the same but are all different when worn. Cement, Taupe and Sable are the most flattering for green eyes that I have ever worn. I would keep repurchasing these eyeshadows.

I am cool and light toned, with greyish green eyes (MAC NW15) and Cement is the perfect neutral shadow for me. It has enough pigment to show up in a subtle way, it is very finely milled and blendable, and the right shade of light taupe - a mix of beige and grey that is leaning toward cool. It makes my eyes stand out, wears all day and pairs well with many other eye shadows I own. I use it all over my lower lid and in the crease for day. For evening I usually add a deeper shade in the crease, Slate, Flint or Sable are pairiings I frequently use to add more definition. A true staple, I use it almost daily. Retails for $21 and you get a lot of product, worth every penny in my opinion and a definite repurchase once I run out.

A must-have essential for me. NW20, dark brown hair, dark brown eyes. Very flattering and just enough color to make things interesting for neutral eyes.

Im very fair and my brows are barely there. Iv been looking for a brow colour for ages. Got recommended cement because it's cooler toned with a bit of an ashy finish. I apply it with either the BB brow brush or the napoleon fine angled brush. I also use it as an eye liner. It's just the perfect colour for me. Sets all my features off really nicely :) tad expensive, but doesn't crumble, really pigmented and will last a long time.

Cement is a medium greyish taupe brown. It is the perfect contouring color for fair skin. I especially love it because there is no red in it. So many medium browns have red and make me look like I have allergies (or have just been crying). This is a staple.

Me: Asian w yellow undertones (MAC NC30 or BB Natural Tan-I do go up a shade in foundation to add some color to my face).

Cement is right in between BB Wheat (too light) and taupe (too warm) and is the perfect MLBB look. It subtly and softly adds depth to my crease but doesn't look like I have eyeshadow on. It looks cool in the pan but shows up with more warmth. It does remind me of the color of cement.

The only con is the price-$21 (just raised price from $20) is a bit much for a product that isn't better than other HE shadows that cost less. I put "no" for repurchase because I rarely buy the same eyeshadow twice and seldom use up a shadow anyway.

If I could only have one eye shadow color, this would be it.

A good neutral matte colour for brown eyes. I normally use it in the eye crease but happily use it over the eyelid and crease. Its one of those colours that looks like chalky nothingness in the pan but is great for subtley contouring the eye. There is so much in the pot that I doubt I will have to buy again in my lifetime.

My favorite Bobbi Brown eyeshadow because finally, finally after years of searching I have found the perfect color to define my brows. I loved Bobbi's matte shadows before trying this shade. I have fair skin with medium brown hair and pale greyish brown eyebrows. This eyeshadow (with that creamy, smooth, long lasting consistency her shadows have) is a light, slightly warm, greyish brown. Every other brown shadow I tried was just too warm or too dark and recently while reading a beauty blog I saw that an SA at a Nordstrom's used this shade on a blonde client's eyebrows. Perfect. I apply the product so lightly and it always lasts until I wash it off. I have to say I don't like the cheap pans Bobbi's shadows come in though.