This is one of a few LE colors that Almay released for the fall 04 season. Spiced Rum is a shimmery bronzed-berry type color, very shimmer. It's extremely similar to Chanel Blizzard (which I also have). Its a bit more pink than Blizzard though. It has a texture different from most of the Whipped Glosses, its most similar to Pinched Pink, and it has the same amount of glitter/shimmer. Its very nice, and I dont doubt I'll get alot of use out of it :)
I bought this today because it looked so pretty in the tube and because it's a limited edition, I thought I should get it while I could. It's not what it appears to be. There is no color and I could get "this look" by slapping vaselline on my lips. I was really unhappy with this particular color. Taking it back and won't repurchase.