Like many people, I had my apprehensions about the Sephora line. The packaging is totally dull and you would assume the colors to be cookie-cutter and low-quality for such low prices. Well, I couldn't have been further from the truth!



Packaging --> Okay, so it's not as attractive as Too Faced or Lola. So it's not as chic as Nars or Smashbox. It's forgiveable. It's a clear pot that gives you tons of shadow, no frills and no pretension. It does it's job.



Price --> $9 for a large eyeshadow that's high quality and a totally flattering color? I'm there. Sephora's prices are, in a word, reasonable. NOBODY should be complaining about this. The only cheaper alternative are Cover Girl or Maybelline shadows, which don't even show up on my skin.



Color --> The color is a pale purple, no shimmer or glitter, no surprises. What you see is *exactly* what you get, which is possibly why I'm so intrigued by the Sephora line. I appreciate subtlety and simplicity when it comes to eyeshadow.



Consistency --> The texture is *awesome*. It's smooth, pretty, and *never* "travels", which is my second-biggest make-up pet peeve. Someone stated that the consistency of these shadows remind them of Prestige's, which I agree with. You get plenty of pigment and they are long-lasting.



How could it be that the *ideal* eye shadows were right under my nose the entire time? I always ignored Sephora's stuff, but now I'm definitely a believer. The best part is that this is cheap enough for people who don't like spending tons of money on make-up, but high-end enough for those who do. It's a win-win situation. Do yourself a favor and look at these next time you visit Sephora-- you'll be pleasantly surprised! continued >>