i love this eyeliner! it's great for everyday (i usually do a little wing at the end, not so much a cateye). i don't use it for the waterline though. a little goes a long way, but the product eventually dries out (but i find that for all my gel/cream products). the trick with this eyeliner is getting a good brush. i use an angled eyeliner brush but my best friend uses the one that that's at the bobbi brown counter (the one they usually recommend). i think i want to try caviar ink next

Dry out prevention suggestions! I love BB gel liners and will continue to buy them unless another company creates something better. Espresso Ink is my go to spring/summer shade. To prevent dry out, here are two suggestions: 1) use a cotton swab to wipe away the dry top layer at least once a month. It will reveal the moister layer trapped below it. 2) cut out a small size piece of plastic food wrap. After you finish using the eye liner, gently press it against the product with your finger and close the lid as usual. This will protect it from the air that gets trapped inside the jar. You should replace the plastic wrap from time to time for hygienic reasons. Hope this helps!

Bobbi Brown gel liners are great. Creamy, long-wearing, and vibrant with a great color selection. What's not so great is that they dry out within 4-5 months. Maybe even less! The formula becomes flakey and you get nasty fall-out everywhere, even inside your eyeballs. Nobody wants that!
I've tried storing it upside down, adding in eye drops to moisten up the formula, really everything, but it doesn't work. I'm switching to liquid liners & more creamier gel liners(Tony Moly) because honestly, it ain't worth the price! continued >>

I did not like this product at first, the espresso color looked harsh almost black, it also was not easy to apply...it took some practice. But this summer with the excessive heat and humidity, I have mainly used this, it will not sweat off. I first started applying it with her fine eyeliner brush but it seemed a little long so I had a Kevyn Aucoin shorter eyeliner brush that came in a set and I use it to apply. You will not need very much, that little .1oz/3g jar will last a long time. I've read where some people mention that the jar dries out quickly, mine has not but I take out what I need then close it. It retails for $21.

This eyeliner applies easily and stays on without smearing. (I use a powder base under it.) The color is good - not too dark and not too light. Also, it's easy to remove with eye makeup remover.
It's important to have a good eyeliner brush so that the gel can be applied in a fine line.

I have mixed feelings about this eyeliner - on one hand I like the color, the texture and it glides on easily with my angled brush and gives a great line. Sounds perfect so far. My only real gripe with it is the staying power. It's supposed to be long wear and reading the reviews, most people seem to rave about its ability to stay on all day - it doesn't even come close on me. It doesn't matter if I use a primer or a powder or anything else under it, by lunchtime if it isn't smudged on my eyelids, it's patchy looking and by evening, there are only little traces left here and there. I used Maybelline's gel liner in an emergency one day and it fared almost as well as the BB in the staying power stakes - i.e., not that well. I only use my BB liner on my upper lashline, above the lashes, yet I cannot get this stuff to stay on longer than a few short hours. If it wasn't for that this would be a perfect product, even at its relatively high price.

I like how it is a very dark brown color. black eyeliner is to harsh as my preference. It is creamy and has good staying power. Pricey though!

It really good to use when during the first few months of usage. But it tends to dry up so fast and transfer to my oily eyelids easily. I'll say it is good but not to my expectation giving its price tag. Easy to apply when apply with a good eye makeup brush. Big downside is - it will smudge.

I bought this a couple of days ago and so far I'm LOVING it....it's lasted all day and it's a beautiful colour for a natural eye liner. However, it is expensive for just 3g of product when the clinique brush on liner is only £13.50 for 5g!! (which is also amazing...but not a great colour range)

Huge fan of gel eyeliners in general, but I find Bobbi Brown is the only brand out there that offers the widest range of work-appropriate colors. I was looking for a dark brown gel eyeliner for the longest time to wear to work (I reserve black for nighttime events) and I finally found it! I will admit that this stuff did fade a bit by the end of the day but that was because I have super oily eyelids. I remedied the situation by using an eyeshadow primer before applying the gel eyeliner and that definitely helped to lock this product in place. I apply this product with the MAC 263 brush; I find that the brush that Bobbi Brown recommends to use with this product is too bulky/awkward. I can't comment on the shelf life of this product as I've only had it for two months, but it hasn't dried up yet, so that's good!

I have repurchased this product again and again. I use a very thin Lorac liner brush to apply, and do so after Urban Decay Eye Primer Potion and eyeshadow is already on. If I don't allow it to set long enough before curling my lashes, it can lift off onto my eyelash curler and I have to retouch the line. I don't use it on waterlines, so no idea how well it holds there. ( I do know that some people just do not hold any liner on the water lines, and some do.) I keep the container tightly closed and in its original box to extend moisture. Gel liners can dry out easily - just the nature of the beast. I love this product, and it lasts all day on me. Perfect shade - not too light and not too dramatic. Definitely worth trying at the BB counter if you are interested! If you buy it and are new w/gel lining, be patient with learning to apply it! I definitely think gel is the way to go.

When I used this as a regular eyeliner I was close to swapping it. I just couldnt get the hang of it. Then I discovered tightlining and this product became hg material! I use this cheap ELF eyeliner brush and tightline my upper lids. Its quick, easy and looks great. Eyes are defined but not overly madeup. I love this color, a very dark brown that looks almost black but is not as harsh as black. I think the little pot will last a long time. Brown eyes, brown hair, nc15. I will definitely repurchase when I run out!

I am in love with this eyeliner! I have to say I have been having quite oily eyes but it does not crease on me at all! I love this colour. It is a nice dark brown without any red undertone, which is why I prefer this to my Clinique cream liner in deep brown. I will try other colours!

This is a good eyeliner. I must confess that I envy all the people on whom it doesn't smudge, because it most definitely it does on me - after about two hours, I wind up with this faint brown shadow under my eyes. Other than that, this is a dream to apply and it is a great color - darker than a lot of browns, but not as harsh as black.

I was using eyeliner pencil and liquid eyeliner before, but they all smudge easily and doesn't stay on all day as stated. Then I try this one - easy application, doesn't smudge and stays on all day!

This is an excellent product. This is one of the few eyeliner product that doesn't smudge after a long hot day. It is easy to apply, creamy and rich color. I will definitely re-purchase this product! The only negative point i can think of is the price, slightly higher than other brands.

I am writing this based on the color specifically because I think I already reviewed the general product. I really love this product a lot, and the color is very nice. I originally was going to buy Caviar but that is a very deep blackbrown and looks way more black on, so I got the Espresso which is closer to the typical blackbrown shade. It is great. Slightly darker and more pigmented than my blackbrown eye pencils but not black, a true "black brown". Great for everyday if you are on the paler side.
Update-While I love this stuff a lot, I am getting a bit hesitant about it. I've had my tube for a few months, maybe it is just starting to dry out. But I find that it is starting to get flaky and I have to keep dipping my brush in the pot to get more, and then sometimes the brush picks up too much product. Basically it is messier and time consuming compared to pencil, but I just love the look and lasting power so much. Maybe I need a new brush or maybe my pot is getting dried out and old.

These gel liners really work. This Espresso brown. I feel the matte colors are drier in consistency and dries faster than the ones with shimmer. If Espresso is too dark try the Sepia or Mahogany

This is the product that completely changed my makeup routine, I could never quite master liquid or gel eyeliner until this. It sets well but can be smudged with a brush if you want, gives natural definition during the day but with a thicker line ccan be vamped up at night. It makes my eyes look so much more open. It's so easy to use and this colour is perfect, looks almost black to me when on but without the harshness

Excellent product: it lasts all day and CAN be smudged. i do not like the harsh line of a liquid eyeliner. This product can be smudged very easily and does not disappear at all. It stays on all day, much better than an eye pencil. Remarkable. The range of colours is amazing.