I find the quality of this eye shadow to be very good, especially for a drugstore brand. The color is a soft white and it's very pretty.The only issue I have with it is how frosty it is. I was looking for an under brow highlight shadow with a little shimmer, and this one packs more shimmer than I expected. I have to apply it carefully, but other than that, it serves its purpose well.
This is a really awesome highlighter. It lasts well with a primer and even as an eyeshadow it works nicely. It doesn't really crease, and it has good staying power. It's just great to have around!
I use this as a highlighter when I highlight and contour and it's PERFECT. I love it.
Vanilla is a White satin eye shadow.It goes under my eye brows,when i do a purple,pink,mauve,plum smokey eyes.it goes really well on the application,it last fairly long,it brings just enought light to the look! love it!
I know a lot of people have said they did not like this eyeshadow, but it's my go to and a favorite of mine that I use for my everyday look. I do think this eyeshadow is not for everyone- I would recommend it more for pale skinned girls like myself. I use this for both highlighting and as an overall eyeshadow for a nice, clean, wide awake and fresh look. It is a bit shimmery, but I like that (it's not as shimmery as my old eyeshadow from CG, "Snow Blossom", which in the end I disliked anyway). It's light, somewhat sheer (but can be layered), and it doesn't flake or crumble on me. I love using it in the corners of my eyes and around my dark circles as it hides them nicely. I did find that when I used this shadow with a primer, it is crease proof. However, when used without one, it will crease. I found this was easily fixed by either A) applying a thin layer over it again, or B) rubbing it smooth with a fingertip for a soft look. Either way, I actually really like this eyeshadow, both as a highlighter and eyeshadow. Recommended for pale/fair skinned girls.
I originally bought Earthly Taupe ages ago. I depotted all my shadows 'cause I hate packaging. I had it in a tin for ages before I realized it's one of the few I use a lot. It has a lot of pigment and lasts all day over eyeshadow primer. I was wanting other colors to wear and went back to Maybelline. I picked this up for an under the brow & in the corners shadow. It works perfect for that! I like how it looks and it seems to wear well (doesn't get cakey). Why there are negative reviews on this, I don't know. I do have to say I have the new ones (my number on it is 10S vanilla) and they're in the black packaging not the blue. So I'm not sure if that changes the formula or not.
4/14/14 update: I now use Wet N Wild Brulee. This product can be a bit chalky and has problems with color pay off. It's still a great eyeshadow for people starting off with makeup. All the Maybelline eyeshadows are.
Not really sure why there's so many bad reviews on this... Maybe it's because it's listed as an eyeshadow. I bought this to use as a cheap version of a highlighter, just to try it out and it worked great. I haven't used it in the inner corners of my eyes like everyone else, but I do use it on my brow bone, on my dark circles under my eyes, and I put a little bit over my cheekbones and sides of my nose. It lasts as long as I wear my makeup, just don't use it as an eyeshadow and you'll be fine.
I was looking for a good tear duct shadow and this is what i came across at the drugstore cause i didnt wanna spend anymore of my money this month on mac products since i pretty much bought the entire to the beach collection and pre-ordered a digipops dazzle glass. So i took this home and put it on and it was exactly what i was looking for. Unfortunately the staying power is not all too great but for a drugstore product it's got a nice fine shimmer. I most likely wont buy it again cause i won't be able to go through this quickly cause lets be honest.. how fast can you go through a pan of eyeshadow using it only for your tear duct? yeah...
Next time I'm sticking to crystal avalanche by MAC, but this is a cute color. Definately for in the tear duct, which is a place I always put shimmery white shadow. It just doesn't have lasting power and color payoff like mac, but it is buildable. A great alternative to expensive shimmery whites. Cheap enough to be worth-while in a crunch.
This is a very basic, shimmery white eye shadow. I only ever use it as a browbone highlighter and for the inner corners of my eyes. The lasting power isn't too great, but it's decent enough.