A darker barbie pink. Sooooo blue toned that it can look *way* too intense so I apply it with a very light hand. I'd call the color 'medium' and the pigmentation is pretty intense as well so it's not a shade you'd want to overdo as a PPP like myself. I just kind of lightly pat on and it's a really interesting, different shade. Of course, as with all of the Sepohra Gloss lipsticks, it's a *fabulous* consistency and wears better than you'd expect.