This is the weakest product in the bay rum line in my opinion, I like all of the others(even the cologne). This is just not a very good aftershave and its fragrance isn't as pleasant as the rest of the bay rum stuff, I think due to the alcohol content. Do yourself(or your husband) a favor and get some Brave Soldier Code Blue, it puts all other aftershaves to shame and is pretty easy to obtain at sephora.