I didn't really think this was a men's product. I read about it in a women's magazine and decided to try it. I call this my stinky pirate creme because it's very strong, but I haven't found much that moisturizes as well. This works on my roughest, dryest spots - feet, elbows, hands. I try and use it only at home so I don't offend people with the smell.
This is an excellent moisturizer for dry skin, same great masculine scent as the rest of the bay rum products and its a good value since a little of this moisturizer goes a long way. Unfortunately I have oily skin so I can only use it on my hands, would definately recommend it as a facial moistruizer for a guy with dry skin though.