I was shocked to walk into a CVS the other day and see a full Boots display! Don't know if this will be in all CVS, or just some, but it was fun to see all the goodies. The lipstick is a bright shimmery blue-based pink (seems to be something I'm gravitating towards lately) and the 'extra stay' term really does apply. I wore this on a very hot morning through breakfast and errands and it hadn't budged when I got home. Excellent!