I also think that this product has been discontitued, but I really do love it. It makes my hair shiney and soft, and it smells great. Maybe they will come out with a new and improved product, hopefully in a tube, instead of a tub.

I believe this So Blonde line has been discontinued.
A friend gave me this. She found it at Walgreens for fifty cents!
A good deep conditioner, smells nice, too.

This stuff is great! It says that it's..."Formulated to restore critical moisture to over-processed & frequently colored blonde hair, this deep penetrating treatment, enriched with soy protein, nourishes & repairs dry, damaged hair. Use anytime your locks need a little doctoring up."

I squeezed the excess water from my hair & applied a large dollop while I showered (after shampooing). My hair was so soft & easy to comb through! It leaves it conditioned beautifully & it leaves a fresh scent - smells like lilacs to me. Comes in a 6oz tub, not tested on animals. Retails for $6, but I found it for $1.50 on clearance! This is exceptionally great to use on days when I blowout my hair & use my flat iron. It feels like silk & it seems to protect my hair from the heat. Good stuff. continued >>