It is a very good product especially for the price you pay. Comes in a mechanic plastic packaging that has the same colour as the product itself. I find it very convenient. The texture is smooth and soft, maybe a bit too soft. Colour is muted nude pink with a hint mauve, medium light. Very much reminds me of NYX 858 Nude Pink.
The only drawback I find is that being a mechanic pencil it is impossible to sharpen the tip.

This lipliner is great value for money, it is a dusky rose colour which I think would suit most skins tones. I had been looking for a subtle cool-toned pinkish drugstore lipstick for a long time but most tended to look either bright and garish or pale and unflattering. Obviously as it is intended as a lipliner it can be quite drying when applied all over the lips, so I use a lipbalm such as Elizabeth Arden's 8 hour lip protectant or just good old vasaline over the top. I only wish they made this exact colour in a lipstick!

Amazing. Beautiful color pay off. I have NC 40 skin and it comes off matching my lips perfectly. Only things I don't like is that a) it's retractable & b) the tip is angled weird. Other than that amazing natural colored lip liner continued >>

Years after, I keep on coming back to Eastend Snob. This shade is the perfect MLBB shade for those with cool toned mauve-pink lips. I explore to find comparable "nude" liners that will work for my lips but most liners that are called nude, natural, flesh etc are way too warm based, orange or brown based for my natural lip color. I will be SOL if Rimmel ever discontinues this shade! If you also like Eastend Snob and is looking for a nice lipstick to match with it, try MAC Modesty. Both provide the ultimate natural looking lip for mauve-pink lips.

I adore this color. It's just a shade darker than my natural lip color, so if I just fill in my lips with this and wear chapstick over the top, I look like I have naturally gorgeous lips. It's hard to just line the edges of my lips with it because of the slanted applicator, but I rarely use it as just an outliner anyway.
I also use it regularly as a base to put under lipsticks and it keeps the color attractive on me and helps the lipstick to stay on all night.
It's a bit pricer than I could wish, but worth the money.

Love this color!! On my lips, it's a Mauvey/medium pink color. I love wearing this alone or under nude/pink/berry lipsticks. I love the fact that it's an automatic liner so you don't have to worry about shArpening it. Only con I can say about this product is that it can be a bit drying. Other than that, I would still repurchase!!

Perfect pinky lip liner. I find that on my NC 35 skin tone it comes off a little more mauve than I like, but layered with a nude lipstick/gloss over the liner, it's beautiful! Lots of compliments when I fill in my lips with this then add Revlon's soft nude - I think it really brings out the golden undertones in Asian skin!

A little pricey for a drugstore liner, and I do not like the slanted tip, but will buy again.

heck yeah! gorgeous nudeish/purpley/pink color that isn't garish at all. i basically can coat my lips with this and then smear on some chapstick and have great looking lips for the rest of the day. dirt cheap, too!

LOVE this! I really like most of Rimmel's lip liners, but the Exaggerate line is my favorite. This color is perfect for everyday wear for me, almost matches my natural lip color perfectly. Its very soft and not dry at all so you dont get that annoying tug.I personally wear it alone, or top with a bit of lip balm to keep my lips soft. Overall? Great buy and will definitlely be purchasing again and again. Might even stock up next paycheck just in case they decide to to discountinue. (fingers crossed they don't!)

I love this color and it stays on very good. It glides on my lips smoothly without using too much force and it's soft enough to not poke your lips.