This is one of Avon's newest and most innovative products in the Anew line. It is supposed to lift and brighten the eye area. Unlike some eye creams, you put this on BEFORE you go to bed and it does its magic. The cream is very light textured and fine and not greasy, it also isn't supposed to "travel" like some eye creams do, so it won't get into the eyes. So far a really nice product in the impressive Anew line from Avon. You've come a long way, Avon!!!!