I use this on hot days when I need staying power without gloss. I like that it really does not smear on me despite humidity, but I give this a 3 because I find it a challange to apply. I swirl a finger around to warm it, then apply to my lips. This is too dense to use a brush. Love the minty flavor on a hot day. If they changed the formula to make it easier to apply, it would have less staying power. So this is a would-buy-it-again-anyway 3 for me, because it suits my occasional needs.