This is the best color I have found from the Wet Shine lipstick line: a cool, purple-lilac mauve, best for PPP cool skin. I think this might be a limited edition for Spring 2004. The "wet shine" is not present but it's not really present in the other shades either, so I don't care about that; this lipstick is highly pigmented, not sheer; it is suprizingly moisturizing and comforting-feeling on the lips, does not dry lips out or make them peel; no scent or taste; lasts a good three hours with normal talking, drinking (through a straw), and chewing gum; does wear off when I eat, though it leaves a stain. This does not turn that scary fuschia shade so many inexpensive l/s do!! This remains true to the shade in the tube. This is a wonderful spring/summer color and a great moisturizing/protective lipstick. At $5.65 or so, I say give it a whirl.