I wish I could've looked inside the bottle before purchasing. It is orange. Pumpkin orange, not beige. Why would they make an orange shampoo for blondes? This product is beyond stupid, and I wish I could return it.

As a shampoo, this is definitely hard to get used to. It doesn't lather really well, and my hair feels like straw when it's on my hair. But, it does work as far as depositing color. So, I'm on the fence. I like the fragrance (or lack of it) much better than Aveda's sugary smelling version.