Fans of lip sheers that pack a good amount of color like Clinique's Almost Lipstick will like this product - it's a cross between a lipstick and a gloss...firm consistency, but sheer application and lots of moisture. Whisper is my favorite shade - I can wear it alone...it looks much browner in the tube, but on the lips, it ranges from a deep berry to a soft plum. This might not show up as well if your lips are dark in color though. I like how this contains an SPF especially - and it smells good too.